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If Kim Kardashian Can Sell Me One Thing, It’s Shapewear

If Kim Kardashian Can Sell Me One Thing, It’s Shapewear

After announcing the KKW Beauty Body Collection (featuring foundation for your body) last week, Kim has returned today to announce her newest endeavour, Kimono by Kim Kardashian West.

After failing to find shapewear that blended with her skin tone and provided support, Kim Kardashian started to develop Kimono by Kim Kardashian West, a collection she says has been 15 years in the making. 

“Kimono is the culmination of Kim’s personal experience with shapewear and is fuelled by her passion to create truly considered and highly technical solutions for every body,” the brand explained on the website. Each piece is designed to “enhance, smooth, lift or sculpt.”


The Kimono Solutionwear launches with nine flesh-tone shades that run the gamut from light beige for fair complexions to deep chocolate and black for deeper complexions. Sizes range from XXS to 4XL. Kim designed regular short unitards, bras, and spandex shorts, but the highlight of the collection is solution short, designed for those who wish to wear thigh-high slit dresses and skirts, but need a little extra support.

“I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work,” she explained in an Instagram post announcing the news. “I would always cut up my shapeware to make my own styles, and there have also been so many times I couldn’t find a shapeware colour that blended with my skin tone so we needed a solution for all of this.”

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Kim hasn’t announced an official launch date or price range for the pieces but you can head to kimono.com to join the waitlist for updates.

This article first appeared on ELLE.



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