Chloé Releases Their New Fragrance — Chloé L’Eau

The #ChloéGIRL is free-spirited, radiant and everlasting. She sprints ahead without fear of the future and embraces life to the fullest. In an honourable ode to her tale of femininity, Chloé introduces a new addition to their Signature fragrance line — the Chloé L’Eau.

The Scent

In 2008, perfumer Michel Almairac (Robertet) created the iconic Chloé Rose. The unusually simple Chloé L’Eau is a variant of the Rose, enhanced with vibrant, multi-faceted Magnolia. Bright, tangy bursts of Jasmine blend in harmony with base notes of rich Oak Moss to create a floral fragrance with a unique freshness.

The Look

The timeless silhouette of Chloé Eau de Parfum retains its iconic grooved design and oval stopper, stripped of its metal band. The pale pink grosgrain ribbon is hand-tied to the neck of each bottle, a hallmark of the House’s signature. The legendary bottle acts as a concentration of light, a crystal clear treasure chest that reveals the refreshing radiance of soft coral pink.

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The Lady

Actress Haley Bennett stars in the campaign video for Chloé L’Eau. She embodies the classic #ChloéGIRL, exuding carefree sensibility. She speeds through wheat fields, driving in a vintage car, seemingly headed wherever life takes her. Wind in her hair, sunlight dancing on her skin — she is free, and she embraces it.



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