The #ChloéGIRL is free-spirited, radiant and everlasting. She sprints ahead without fear of the future and embraces life to the fullest. In an honourable ode to her tale of femininity, Chloé introduces a new addition to their Signature fragrance line — the Chloé L’Eau.
In 2008, perfumer Michel Almairac (Robertet) created the iconic Chloé Rose. The unusually simple Chloé L’Eau is a variant of the Rose, enhanced with vibrant, multi-faceted Magnolia. Bright, tangy bursts of Jasmine blend in harmony with base notes of rich Oak Moss to create a floral fragrance with a unique freshness.
The timeless silhouette of Chloé Eau de Parfum retains its iconic grooved design and oval stopper, stripped of its metal band. The pale pink grosgrain ribbon is hand-tied to the neck of each bottle, a hallmark of the House’s signature. The legendary bottle acts as a concentration of light, a crystal clear treasure chest that reveals the refreshing radiance of soft coral pink.
Actress Haley Bennett stars in the campaign video for Chloé L’Eau. She embodies the classic #ChloéGIRL, exuding carefree sensibility. She speeds through wheat fields, driving in a vintage car, seemingly headed wherever life takes her. Wind in her hair, sunlight dancing on her skin — she is free, and she embraces it.