Leading up to BTS’ highly anticipated comeback album hitting the shelves on 21 February, the seven-member K-pop boy group has released their lead single, “Black Swan” on 17 January this year. The track is the first to come out of the group’s seventh studio album, Map of the Soul: 7 and an accompanying music video has premiered on Big Hit Entertainment’s official Youtube channel. The music video is unlike any that the group has done before, showcased like an art film and featuring dancers from MN Dance Company.
This is in line with the group’s Connect, BTS campaign that aims to bridge 22 artists from all over the world in a curation of works that resonate with BTS’ values and philosophy. The campaign will span over five countries and something that has never been done before in the field of K-pop, cementing BTS’ position as trailblazers in South Korea’s music industry.
Related article: Everything We Know About BTS’ Comeback Album In 2020
Watch the full music video below:
Within hours of the single’s release, the track grabbed the top spot in iTunes charts of over 93 countries, shattering Psy’s “Gangnam Style” original record for being the top K-pop song on iTunes in over 80 countries.
As Big Hit Entertainment revs up for group’s epic comeback, it has been announced that BTS will be performing their lead single, “Black Swan” at The Late Late Show with James Corden on 28 January. This will be the first live performance of the track for the group, which goes to show how global BTS’ reach is. Most K-pop groups would premiere their lead single on local music shows such as KBS’ Music Bank or Mnet Countdown.
The song, “Black Swan” features a fusion of hard-hitting rap verses courtesy of RM, J-Hope and Suga as well as melodic verses by Jungkook, Jimin, Jin and V. The synthetic sound of their voices through the medium of autotune is juxtaposed against a brooding and emotional orchestral symphony, complete with strings. This adds a dramatic atmosphere that is perfectly reflected by MN Dance Company’s choreography.
Many are curious to see if the live performance will have all seven members partake in a similar, contemporary style choreography. Looks like we’ll have to wait and find out!
Mark your calendars, ARMYs!