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5 Fashion & Beauty Brands Supporting Australia’s 2020 Bushfire Disaster Relief Efforts

5 Fashion & Beauty Brands Supporting Australia’s 2020 Bushfire Disaster Relief Efforts


Australia is burning. Some 16 million acres of bush, forest and parks across the country have been ravaged by the record-breaking fires and a heart-wrenching billion animals estimated to have perished in Australia’s burgeoning bushfire disaster. That’s 1,000,000,000 lives lost. To put things into perspective, the biblical scale of devastation is now tantamount to England‘s land size of 13 million hectares. The farming and wine industry have been hit the hardest, with farmers burying their own cattle and a third of the vines that provide grapes for the Adelaide wine industry destroyed.

It’s easy to feel helpless as the statistics rapidly rise, but there is power in numbers as seen by various Hollywood celebrities who have given generously, organised fundraisers or volunteered their time, such as musician Lizzo and Marvel actor Chris Hemsworth. Several fashion and beauty brands have also pledged to donate 100 per cent of their profits to support bushfire relief efforts. How can you help from the other side of the ocean? Put your money where it matters at these five fashion and beauty brands, and shop for a cause.



In addition to their parent company Kering’s donation of A$1 million, Balenciaga’s own initiative released an online exclusive unisex T-shirt and hoodie featuring an artistic rendering of the nation’s emblematic koala. Completely sold out within a few days of the release, 100 per cent of the proceeds will be going towards local conservation organisations chosen by the house’s team of sustainability experts.

Fxxking Rabbits

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#FR2 kibou Project Part 2 will be in support of relief efforts for the forest fire in Australia. We will start pre-orders today on ceno.jp. All product sales minus production costs will be donate to the Australian red cross. #FR2 希望プロジェクト第2弾はオーストラリア森林火災の被害支援を行います。本日からceno.jpで予約販売を開始いたします。こちらの企画の制作にかかわるコストを引いた商品の売上の全てはAustralian red crossに寄付されます。 #FR2 希望项目的第2弹是进行澳大利亚森林火灾的受灾支援。从今天开始在ceno.jp预约销售。减去我们企划制作相关成本后,商品的销售额全部捐给Australian red cross。 #FR2 希望計畫第2彈,是要支援遭到澳洲野火災害波及的受害者。商品會從今天起在ceno.jp上開始進行預售。商品所得將在扣除本次企劃製作的相關費用後全數捐給Australian Red Cross。 #FR2#FR2希望#FR2kibou#Smokingkills®︎ #fxxkingrabbits#savetheplanet#smokingkills

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Tongue-in-cheek Japanese streetwear label Fxxking Rabbits released the collection lineup of Kibou Project Pary 2, featuring a twist on their iconic graphic “Smoking Kills” emblazoned in fiery wording. The rabbit which appears in the comic released by Fxxking Rabbits also appears in an iron-on patch, pulling a koala whose eyes reflect the blaze of the forest fires, to safety. All proceeds from this sale will be donated to the Australian Red Cross.

Check out the rest of the collection here.


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CAMILLA FIRE RELIEF UNICORN ARCHIVE AUCTION ❤️ As a proud Australian brand, it is with broken but full hearts that we present the CAMILLA Archive Auction. An opportunity for our Tribe to procure a rare CAMILLA piece and support those who need it most, 100% of sales will be directly donated to @redcrossau , @wireswildliferescue and The Australian National Fire Authorities (@nswrfs, @sa_countryfireservice, Victorian Bush Fire Appeal, @qldfire, @tasmaniafireservice). ❤️ Launching via eBay on Friday 10 January 9am AEDST and finishing Sunday 12 January AEDST – we ask our international community to dig deep to colour their world in support of victims, wildlife and fire support bodies. ❤️ For our country and for our mates. Today, tomorrow and always. With love xx #camillawithlove

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The Australian bohemian luxury fashion label launched a three-day eBay public archive auction, CAMILLA Archive Auction, on January 10th selling off rare pieces from past collections with 100 per cent of revenue generated directed donated towards bushfire relief efforts. In addition to the auction which ended on January 12th, the brand also pledged 10 per cent of all sales made from the January 8th launch of their new collection, “Then, Now, Ever After” within its first week, towards wildlife, victims and fire emergency bodies battling on the frontlines this bushfire season.

While the brand is no longer accepting donations, you may support the list of wildlife and fire assistance organisations listed on its website here.

Frank Body


If you missed out on previous sales from the other brands, don’t fret—Australian natural skincare brand Frank Body will be donating 100 per cent of all global sales made from their A-Beauty Scrub during the month of January to WIRES Wildlife Rescue, the NSW Rural Fire Service and the Country Fire Authority. Made using locally sourced Australian ingredients such as Kakadu Plum and Finger Lime, rich sources of Vitamin C and alpha hydroxy acid (AHA), the scrub not only brings a radiant glow to your skin and fades hyperpigmentation and scars, but meaningfully gives back to the very source it was derived from.

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Pick up a sachet of the scrub here.

Brie Leon


In addition to pledging all profits from the weekend of January 4th towards various fire fighting and animal rescue organisations, Sydney-based online boutique label Brie Leon, founded by Australian designer Janine Zafra in 2014, will also be making further donations towards the cause before the end of the month. The brand’s thoughtful curation of seasonal It bags and timeless gold and silver jewellery, featuring pearls, sea-gems and hammered metal in an extensive variety of styles, come attached with an affordable price tag, and more importantly? A statement of confidence and representation of what the brand stands for. And that’s an accessory we can get behind.

Shop the brand here.


Here are some bushfire organisations and charities you can directly donate to, from outside Australia:



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