K-pop is taking over the world, from music to fashion. The genre proves time and time again that it is a force to be reckoned with and one that should be taken seriously. Just yesterday Adidas dropped a couple of brand new campaigns and they all deliver stunning visuals thanks to these K-pop stars… and the designs too, of course. As part of its global Adidas Originals Superstar campaign titled ‘Change is a Team Sport’, the minute-long advertisement featured some of the biggest superstars today such as Pharrell Williams, GOT7’s Jackson Wang and all four members of BLACKPINK, among others. In a scene, the protagonist, skateboarder Jenn Sotto trips in front of Lisa, Jennie, Jisoo and Rosé resulting in a few chuckles.
Watch the full campaign below:
On top of that, back in South Korea where they are just out of winter, Adidas revealed their brand new, sleek monotone raincoats. The ad was titled ‘My Shelter’ and starred YG Entertainment label mates, BLACKPINK’s Lisa and WINNER’s Song Mino. Both idols displayed their natural swag as they posed in a rainy city. Check out the full video below:
Along with the video, Adidas also released some spectacular campaign photos. We couldn’t pick our favourites but here’s a little taster.