Before the show began, Creative Director of French luxury giant, Chanel, Virginie Viard explained her vision for the maison’s Fall/Winter 2020 collection. She describes it as, “A very simple, very pure momentum. Romanticism but without any flourishes. Emotions but without any frills.” What came after was a parred back, minimalistic show that is quintessentially Chanel in terms of flair, fabric and saviour faire but modern in its silhouettes. The collection was mostly in monochrome with pastel pops of mint green and powder pink outerwear that help break up the black and white sequence.
Closing the show was a trio of models with Gigi Hadid in the centre, clad in black and white tweed crop top and shorts combinations that we imagine will sell very well in Asia. It was certainly a surprising twist on a finale look, especially for a Fall/Winter collection but we applaud the commercial strategy the French luxury maison has gone for. We have observed a simplification and a focus on the essence that makes a Chanel woman. Viard has presented, together with the maison’s latest haute couture show, consistently wearable and classic investment pieces for women.