Now Reading
7 Fashion Brands That Are Helping The World, Not Just Our Wardrobes

7 Fashion Brands That Are Helping The World, Not Just Our Wardrobes

 

With International Women’s Day this month (Sunday March 8), people everywhere are spotlighting initiatives that will allow us to help others. However many of those doing so don’t save their support for one day of the year. There are a number of brilliant fashion brands supporting social enterprises, and the environment, throughout the year, raising awareness and donating profits to charity. Companies like Lutz Morris, for example, which donates a portion of each bag sale to a non-profit helping women during pregnancy and childcare. And Net-A-Porter, which is donating T-shirts designed by Stella McCartney and Cecilie Bahnsen to a charity helping survivors of war.

Here are a number of ways we can give back while adding to our wardrobes:

 

Lutz Morris

Photo: Courtesy of Brands

This German-based accessories brand, founded by Tina Lutz, offers sleek solutions for those looking to streamline their lives – and wardrobes. Its minimal box-bags can be worn across the body, around the waist, on the shoulder, and totes come with a neat clasp-fasten pochette. Faff-free and lightweight.

More than that though, the bags are consciously hand-crafted in Germany, and $10 from every bag sold is donated to Every Mother Counts, a non-profit dedicated to making pregnancy and childbirth safe for every mother everywhere.

SUPPORT NOW

 

Balenciaga

Photo: Courtesy of Brands

‘My actual quest at Balenciaga is to create a modern luxury brand that is inclusive, that is sustainable, that is involved and that is avant-garde, because that is in its DNA,’ Balenciaga creative director, Demna Gvasalia, told ELLE UK last year.

That drive to be inclusive saw Gvasalia partner with the World Food Programme in 2018, producing baseball caps, T-shirts, sweatshirts and fanny packs bearing the Balenciaga and WFP logos since then. Balenciaga donates 10 percent of sales of these items to the organisation, the largest humanitarian aid group fighting world hunger.

SUPPORT NOW

 

Net-a-Porter

Photo: Courtesy of Brands

The luxury online retailer has committed to a number of ethical and environmentally conscious initiatives for years now, launching NET SUSTAIN, a selection carefully crafted clothes and accessories that supports local artisans. It has also produced a capsule collection of charitable T-shirts in collaboration with star designers for International Women’s Day.

This year, it’s ongoing series of collaborations in support of IWD features another stellar line-up. Cecilie Bahnsen, Nanushka, Stella McCartney, and more have all designed limited edition T-shirts available to buy now. 100 per cent of the profits will be donated to Women for Women International, a charity which helps survivors of war rebuild their lives.

SUPPORT NOW

 

Chloé

Photo: Courtesy of Brands

To mark IWD, French luxury brand Chloé has collaborated with two A-list Hollywood stars kickstart and raise awareness for Girls Forward, a global partnership between Chloé and UNICEF.

Lucy Boynton and former ELLE UK cover star Katie Holmes are fronting a campaign that supports UNICEF’s gender equality programmes, helping girls lead and build a better world for themselves and others.

Part of this campaign will also allow fans of the brand to show their support by buying a range of products, including a t-shirt, necklace, and bracelet with 100 per cent of purchase proceeds going to UNICEF.

SUPPORT NOW

 

Bella Freud x The Prince’s Trust

Photo: Courtesy of Brands

One of fashion’s favourite designers, Bella Freud is launching her spring/summer 2020 collection ‘She Said’ on March 8 to celebrate the achievements of women around the world.

The collection includes a cotton cashmere jumper and a cotton T-shirt that echoes the designer’s belief that ‘when a woman speaks it’s good to listen’.

For every ‘She Said’ jumper or T-shirt sold through, a 40% donation will be made to The Prince’s Trust and the #ChangeAGirlsLife campaign, which helps young women in the UK.

SUPPORT NOW

See Also
Chanel, Cruise 2020/21 Collection, Fashion

 

& Other Stories

Photo: Courtesy of Brands

High street retailer & Other Stories is celebrating International Women’s Day with a series of portraits by the next generation of photographic talent, and a social media campaign that supports CARE, a poverty-fighting organisation with a focus on women and girls.

The brand is championing self-expression by inviting photographers they admire to turn the lens on themselves, and reflect on what it means to be one’s truest self, encouraging others to own their individuality and feel comfortable sharing it with others.

LA-based Nigerian photographer Grace Bukunmi is one of these photographers. ‘The project gave me an opportunity to explore myself and my artistry,’ she says. ‘I’m super elated that I was able to share my story alongside some of the coolest female photographers in the world. It’s a cool campaign to be a part of, and I hope that women are encouraged to let their cool shine, showcasing their most fun and authentic self.’ Bukunmi’s own portrait is taken at her dining room table. ‘It’s an important place to me because it symbolises conversation and camaraderie.’

Posters featuring self-portraits by Bukunmi, as well as other photographers including Gia Coppola and Amanda Charchian, are now for sale as limited-edition posters. Profits from the posters, and €1 for every self-portrait posted on Instagram with the hashtag #herimageherstory, will be donated to CARE.

SUPPORT NOW

 

alice + olivia

Photo: Courtesy of Brands

alice + olivia has teamed up with London based artist Lakwena to celebrate both International Women’s Day and Women’s History Month.

The street artist’s signature socially-charged messages come to life with a limited edition capsule collection, featuring bold bright messages with an emphasis on freedom of power. Of course, Lakwena practices what she preaches, and proceeds from the sales of products will go towards LifeWay Network’s mission to stop sex trafficking. The charity also provides safe housing and mentorship to survivors.

SUPPORT NOW

This article original appeared on ELLE UK.


© 2020 ELLE MAGAZINE. ALL RIGHTS RESERVED.

WE'LL TELL YOU EVERYTHING

Join the ELLE Singapore mailing list for all that's happening in fashion, beauty and pop culture.