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Here’s How You Can Connect With Your Fave Designers During This Quarantine

Here’s How You Can Connect With Your Fave Designers During This Quarantine

 

It’s a trying time for many of us, no longer able to connect with friends and family, with few ways to keep our brains busy (there’s only so many times we can stream The Tiger King on Netflix). However, fashion brands, used to offering seasonal inspiration when it comes to our wardrobes, are now channelling their creativity elsewhere and inspiring us in new ways. From live-streamed cooking classes to celebrity Q&As, as well as podcasts to play while we fire off emails, here are all the ways to connect with your favourite brands during lockdown.

 

1

Alexander McQueen

 
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McQueen Creators. Each week we will be asking you to be part of our creative community, working together from home on a series of projects; sometimes with some inspiration from the McQueen team and collaborators in the form of digital tutorials. This week we invite you to sketch the Autumn/Winter 2019 Rose dress with us. Find your sketchbook and chosen materials. Screenshot the picture you’d like to sketch from the upcoming series of images. Sketch, colour or paint your favourite image. Then take a picture and share your final piece on Instagram by tagging @AlexanderMcQueen #McQueenCreators to be featured on our channel. Share your creations with us by Monday 6th April to be featured on our channel. #StayAtHome

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Alexander McQueen is following last week’s Creators series – a series that saw the brand invite Instagram followers to illustrate the Autumn/Winter 2020 collection’s finale dress – with McQueen Music. McQueen Music allows followers to stream tracks played during McQueen’s runway spectacles at home, bringing a bit of the catwalk to quarantine.

You can access the Spotify playlist here.

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McQueen will be announcing new projects each week.

Follow on Instagram and alexandermcqueen.com.

 

2

Bottega Veneta

 
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By Tyrone Lebon

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The luxury Italian brand has launched a Residency series, described as a ‘theatre of joyous distraction.’ Each week it will invite a creative collaborator to take over its multiple platforms: Youtube, Weibo, WeChat, Line, Kakao, Spotify, Apple Music, SoundCloud, and its website.

Creative director Daniel Lee kicked off the project by sharing the work of his favourite artists, authors and filmmakers.

The brand goes live on weekends too with music performances, cooking classes, and a weekly Sunday movie night.

Follow on Instagram and Bottegaveneta.com for updates.

 

3

Chloé

 
 

Chloé has introduced #CHLOEvoices, a series of live interactions and performances set to take place on its Instagram.

The program will gather people from different creative fields, with names and dates to be announced. We know from its roster of ambassadors and those who’ve contributed to collections – from illustrator Rita Ackermann to musician Lousita Cash – that this will be a star line-up of creative talent.

Keep an eye on Instagram for updates: @chloe.

 

4

Ganni

 
 

The beloved Scandi-brand has announced a bumper program of engaging projects, including recommendations for ways to keep occupied with other great cultural platforms.

From cooking classes with good friend and Apollo Bar chef Frederik Bille Brahe to a Copenhagen Film Festival movie club streaming between March 18 and April 5, the brand is showing how you can make the best of lockdown.

Follow Ganni on Instagram for updates.

 

5

Gucci

 
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Following our recent posts on Gucci social media accounts to support the World Health Organization’s #Covid19 information for the health and safety of the community, we are resuming normal posting with a focus on health and well-being. Gucci is partnering with The Sex Ed podcast for Season 3. An intersection of sex, health and consciousness, the podcast is born from The Sex Ed’s digital platform which has a mission to inspire conversations around sexual wellness and explore the ways sexuality is experienced and expressed. Episodes feature host Liz Goldwyn (@goldilocksg) in conversation with clinical experts across sexual medicine fields and reproductive health, as well as cultural voices, artists and influencers that are shaping the dialogue around sex education, sexuality, gender, entertainment and wellness. Illustrated animation of Liz Goldwyn wearing #GucciEyewear, and the #GucciOrgasmique Horsebit bag both from the #GucciSS20 collection by @alessandro_michele by @instagrandmaw for @blkwmnanimate x @TheSexEd. Listen to The Sex Ed podcast through swiping up in our Stories #TheSexEdxGucci #AlessandroMichele

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As well as offering tips on how to support those in need during the pandemic, Gucci is also educating us and keeping us distracted with an engaging podcast.

Gucci is partnering with The Sex Ed podcast for Season 3, with host Liz Goldwyn (@goldilocksg) in conversation with clinical experts offering advice on sexual and reproductive health. The podcast also features rtists and influencers that are shaping the dialogue around sex education, sexuality, gender, entertainment and wellness.

A brilliant way to stay engaged, entertained and informed.

Follow Gucci on Instagram for updates.

 

6

H&M

 
 

The high street retailer has set followers a fashion challenge, picking themes and asking followers to create looks, making the most of their wardrobe.

Follow and submit with #AtHomeWithHM hashtag.

 

7

Jacquemus

 
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JACQUEMUS GAME WHICH BAG ARE YOU?

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JACQUEMUS has launched #jacquemusathome on instagram, asked people to create a face with all the things they have access to at home, from clothes, food, electronic devices – whatever!

Follow along and submit your own original art (because it is art) on Instagram.

 

8

JW Anderson

 
 

JW Anderson doesn’t just cater to those working from home with the perfect at-home shoes. Creative director, Jonathan Anderson, will be asking the brand’s friends and celebrities to keep us entertained with a virtual Q&A session as part of its JW(Q&A) program.

The line-up will include performance artist Mx Justin Vivian Bond, photographer Tyler Mitchell, and more to be announced in the next few weeks.

Follow the JW Anderson Instagram for updates.

 

9

Kenzo

 
 

KENZO has launched a community-focused programme of digital activities with the hashtag #stayhomewithKENZO

During this challenging period, KENZO and creative director, Felipe Oliveira Baptista, aim to inspire the brand’s followers with a weekly series of Instagram live events and content featuring its impressive creative community.

The first instalment featured a live performance by Canadian actor Aliocha.

Follow Kenzo on Instagram for updates.

 

10

Lacoste

 
 

Lacoste is inviting followers to showcase their creativity with its #crocodraw project, asking followers to draw or handcraft their own Lacoste crocodile. The rule is simple: create your own crocodile by drawing or handcrafting and post on Instagram stories or feeds with @Lacoste and #CrocoDraw. Winners will be announced on their Instagram over the coming days and will win a special prize.

Follow Lacoste on Instagram for updates.

 

11

Loewe

 
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As part of ‘LOEWE EN CASA’ – a series of online events and workshops to enjoy while you #StayAtHome – we will join Ikebana artist Watarai from his home studio to hold a live demonstration of the Japanese artform on our Instagram. Watarai works with flowers, twigs, branches and plants to create his Ikebana pieces, finding meaning and expression through placement, colour and materials. Sunday 29 March, 09:00 CET – Instagram LIVE #LOEWE #StayHome • 自宅での時間を楽しむための一連のオンラインイベント&ワークショップシリーズ、『ロエベ エン カサ』。 ロエベ公式Instagramアカウントでは、花道家である渡来徹氏が、自宅スタジオで日本の伝統的ないけばなパフォーマンスを披露する様子を、ライブデモンストレーションします。 渡来氏は、花、小枝、枝、植物を使っていけばなを形作り、その配置、色、素材によって表現します。 3月29日(日)16:00(JST)- Instagram Liveをお楽しみに。

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The luxury Spanish brand has announced the launch of LOEWE EN CASA, a programme inviting finalists from its annual Craft Prize, and other world renowned artists, to take part in live streamed studio tours and conversations.

Follow Loewe on Instagram for updates.

 

12

Marc Jacobs

 
 

The beloved American designer has collaborated with hit Instagram account @WFHfits to showcase the work-from-home style of his team, from the design studio to the shop floor.

Follow Marc Jacobs and @WFHfits for a little WFH inspiration. And don’t forget to submit your own looks.

 

13

Marine Serre

 
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MARÉE NOIRE SS20 BACKSTAGE

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The LVMH Prize winner has partnered with boundary-breaking dancer Nick Coutsier, offering a ‘Body Party Warm-Up’ every Saturday morning.

If you’re not feeling up to the 45 minute workout, it’s worth following for the brilliant playlist.

Access the class via Instagram, and follow for updates.

 

14

Michael Kors

 
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Hi everyone, @GodsLoveNYC asked me to join their new campaign, #WhoAreYouCookingFor, and share my favorite meal to make for friends. So tonight, I made meatballs and spaghetti. And while I can’t enjoy it with friends, I’m happy to share it with all of you. As a long-time supporter of @GodsLoveNYC, I’m honored to donate the cost of this meal plus the wine to help them reach their goal of funding 100,000 meals during this pandemic. And I’m inviting @KateHudson, @GwynethPaltrow, @BetteMidler, @TiffanyHaddish, @SuttonLenore, @SaraSampaio and @ImaanHammam to the “dinner party”— join me and share your favorite meal to cook for friends. #WhoAreYouCookingFor Help us help them, donate at the link in our bio.

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What’s cooking, good looking? It’s like Michael Kors heard us ask and delivered his response via Instagram video.

The American designer and TV personality is showcasing his culinary skills on the brand’s Instagram account. He might have inspired a few attempts at lockdown cooking among the ELLE team.

Follow along on Instagram for regular updates.

 

15

Miu Miu

 
 

Miu Miu is offering us a distraction with a series of engaging debates available to listen to as podcasts.

The series, titled Miu Miu Musings, allows us to occupy our thoughts with pressing questions that relate to our lives online. For example, episode one asks a crowd to vote for or against the idea that ‘It’s Time to Break Up with Our Phones’, and episode two asks if we need to stop taking photographs.

Follow the brand’s Instagram for updates, and listen to the podcasts here.

 

16

Stella McCartney

 
 

The British designer has launched Stellavision on Instagram – a channel for the Stella McCartney brand and its followers to come together and share the ways they’re thriving in this new reality.

McCartney is also inviting following to show her how we’re using our steps with #StellaStaircase. The designer will pick the best one and send that person a gift.

If that wasn’t enough, you can download illustrations from the website to colour in. They’re supposedly for kids, but hey, we’ll take what we can get.

Follow Stella McCartney on Instagram for updates.

 

17

Versace

 
 

Versace is showcasing a series of projects created by up-and-coming sculptors, designers and animators inspired by its sneaker collection.

Follow along and hashtag your own creations with the #AtHomeWithVersace hashtag.

Keep an eye on the Versace Instagram for updates.

 

18

Holzweiler

 
 

The Norwegian fashion house has launched ‘Hang with Holzweiler’ conversations, wherein it will have livestreamed discussions on Instagram, asking influencers, restaurateurs, artists, and factory workers how they are dealing with the current lockdown.

Follow the brand on Instagram for updates.

 

19

Pinko

 
 

Pinko is partnering with their #PinkoStars on a calendar of activities that will take place every day from Monday to Friday at 6.30pm on the brand’s Instagram account: @PinkoOfficial. A list of influencers will conduct classes each week, including one creative class, one work out, one cooking session, one declutter session and one beauty tutorial.

Follow the brand on Instagram for updates.

 

20

Baum und Pferdgarten

 
 

Baum und Pferdgarten has been releasing playlists curated by the creative directors, musicians and influencers – so far models Maddi Waterhouse and Cajsa Wessberg, Jessie Bush, Emili Sindlev, Alexis Foreman and the Bloom Twins are just some of the people who have curated them.

They’ll be updated each week, so follow the brand on Instagram for updates.

 

21

Selfridges

 
 

The world renowned department store is proving that creativity isn’t cancelled with two digital campaigns: ‘Creativity is Not Cancelled’ and the #KindnessChallenge.

The store is engaging its creative community, asking them to respond to a number of different briefs to create content for social media and its website. Past contributors include James Messiah, Craig Green, and Studio Nari. A roster of other incredible talent is to be announced this week.

Head to the website and Instagram for updates.

 

This article originally appeared on ELLE UK.


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