This is an unusual time in our lives. Some have found a balance in juggling time between work and personal life at home while some might be still struggling to keep up with the new changes at all levels — stress from coping with taking care of family and work, the anxiety of losing jobs etc. The pressure does not apply not only to a personal level but also has threatened the survival of many businesses, big and small, not to mention those who are self-employed. In response to the global economic crisis, supportive measures of enhanced grants and tax rebates have been implemented by our government. Small businesses might find it hard still to pull through this period. We all too can do our part in supporting our favourite local businesses to help them stay afloat during this hard time.
Here is a list of homegrown brands that offer “essential” items that you might need to last through the rest of #WFM period (with island-wide delivery even during this circuit breaker period):
Unique farming infrastructure allows local farmers to counter difficulties like restricting land space and grow fresh and safe organic product that meets the consumers’ standards of quality and taste. At Citizen Farm, a collective of farmers brought together establishing a closed-loop urban farming system that integrates natural systems with modern technology, bringing a more robust and sustainable urban farming model for the world. Crops ranging from leafy greens, micro-greens, herbs and edible flowers are available for purchase by online subscription of weekly Citizen Box, delivered to your doorstep.
The only downside is that consumers cannot choose what is included in the box, however, great for individuals who struggle to take time out for grocery shopping or love some surprises! Citizen Farm is also a space for the local community to learn and grow together which they have been working with the Autism Resource Centre and the Down Syndrome Association of Singapore to provide employment for those with intellectual disabilities.
Don’t like the idea of not getting to choose your own greens? Green Circle Eco-Farm is another great alternative for you with both ‘à la carte’ and veggie basket options.
Farmed in spacious cages out in the pristine and oxygen-rich sea waters, Australian Barramundi are carefully raised in a zero pollution environment with close monitoring of water quality and conditions of both fishes and cages. Harvesting is done according to orders received to retain utmost freshness straight from the farm to your home.
Here’s an all in one stop for all you coffee lovers and home brewers out there, curate your own personalised unique home café experience. Homeground sources their beans from all around the world, bringing freshly roasted coffee to your doorsteps. They also offer a full range of brewing equipment for new (or existing) brewers to kick start their journey to discover each of your ideal cup of aromatic goodness.
Local sportswear company, Trybe Active launched an initiative to help the women who are once victim and survived from sexual violence. A dollar from every of their Gloria Almighty Tank sale will go to the Sexual Assault Care Centre (SACC) by AWARE Singapore — a specialised care service centre for survivors of sexual violence which provides free services to those who have experienced sexual assault, helping them deal with their experiences and make decisions about their next steps.
Ascendance Athletics on the other hand, offers a 40% sitewide sale to raise money and to donate directly to the Boys’ Town — a Social Service Agency that helps children (infants included) and youths in-need which operations has been impacted drastically due to the current worldwide pandemic.
Filling a gap in the industry for functional, stylish yet affordable surf swimwear, Haikini is established to bring joy of surfing and the ocean to the girls in Asia. With no unnecessary straps, lace trimmings or excessive cutouts, the brand believes in comfort and essentials of functionality for water activities. All pieces are carefully designed to fit Asian body types are are hand-made in Bali in small batches to ensure upmost quality. The brand also put in sustainable efforts using leftover fabrics to create pouches to protect the swimwear. Already fantasising my next getaway! You?
Comfort is key! Beautiful lingerie is not meant for special occasions only, it could also be an expression of confidence and power. However, some might not feel comfortable shopping for one in the public, under the eyes of other people. At Susy + Bae, the brand offers an platform for women to shop for delicate handmade lace lingerie and luxurious silk loungewear in privacy. Look good feel good right?
Committed to ‘clean chemistry’, Hayley (founder of Rooki) discovered the use of advance extraction techniques from Japan to transform your favourite superfoods into antioxidant, vitamin and phytonutrient rich skincare that promises immediate relief and long-lasting result.
Standing strong with only three products, The Gentle Label believes the beauty of simplicity — ‘Fewer products with fewer ingredients mean reduced consumption, less waste, and clutter because life is confusing as it is’. Using only all natural ingredients and fragranced with essential oil blends, the products are safe for pregnant women and babies too.
It’s a full family affair here. Named after the blood type of entire family — O+ is Singapore’s first mono label optical shop established in 2016 by founder Daniel Hwang (veteran in the optical industry with more than 30 years of experience) alongside with his two sons, Silas and Shamus Hwang. Each equipped with differentiated skill sets, the brothers successfully revamped the family business with modern sensibility. Taking full ownership of the entire process from designing to production, the homegrown offers high quality frames that are classic and timeless without breaking the bank.
Local bedsheet brand who stresses on the importance of a goodnight sleep with great comfort and without burning a hole in your pockets. SOJAO with the meaning of “Go To Sleep” in Hindi is made of 100% certified organic cotton grown in India by a cooperative and supports the livelihoods of 25,000 marginalised farmers.
The founders also believe strongly in fair wages and safe working environments so they chose to only work with a supply chain that was completely certified by the Global Organic Textile Standard (GOTS), the leading and stringiest standard for organic cotton in the world. “We spend a third of our lives asleep. Let’s not only get better rest. Let’s make it count for something more” — Priscilla & Janice, Co-Founders of SOJAO. The homegrown brand has expended into organic cotton towels, cot sheets for babies, and most recently, our Jersey Cotton Collection (bedsheets that feel like your favourite t-shirt) as well.
Determined to preserve their father’s legacy, brothers Morgan, Lincoln and Ryan Yeo took over their father’s carpentry business and rebranded the company as today’s Roger & Sons. From mere manufacturing, the brothers have expended into into a multidisciplinary design studio specialising in bespoke furniture and fine objects for cafes, retail stores and individuals.
Roger & Sons also started The Local Tree Project — an ethical furniture initiative with a conscious effort to minimise wastage of felled trees due to urban development. Transforming these already-felled trees instead of imported materials into functional furniture — adding an extra meaning to your one of a kind furniture.