The Ultimate Guide To The Hottest Fashion Trend This Season: Tie-dye

Tie-dye has officially taken over floral and animal prints (the latter, an aftermath of the Tiger King buzz) as the most sought after print this summer. Once known as the uniform of ’60s hippies and festival goers, the nostalgic print has re-emerged on the runways after a long hiatus — but not like we’ve seen it before. Tie-dye has long been associated with being cazh — think tees and unkempt hair at Woodstock, or Justin Bieber’s sweatshirt — although that isn’t the case for Pre-Fall 2020. 

Designers have approached the trend judiciously, reflected in muted colours and clean lines, which will bring longevity to an otherwise seasonal print. At Chanel, tie-dyed tees stood out against the monochromatic pairing of wide-leg trousers and accessories — an effortless statement that requires minimal effort. Dior’s Maria Grazia Chiuri is no stranger to incorporating tie-dye, what began as an Asian craft technique, to her runways throughout the seasons. While her Spring/Summer 2020 collection preferred tie-dye in its boho-chic ensembles — maxi skirts styled up with raffia lace-up sandals — they’ve since gotten a utilitarian upgrade: see the crisp tie-dyed outfits paired with knee-high boots and bucket hats. At Proenza Schouler, we saw tie-dyed velvet, which introduces rich texture to the print. 

It’s been collectively agreed upon that getting dressed in quarantine — despite not leaving your home — helps with one’s mood and productivity, but it seems that such mood-boosting hues are also the palettes of choice. On Instagram, Kylie JennerHailey BieberMadelaine PetschOlivia Culpo and Behati Prinsloo to name but a few, have all incorporated tie-dye into their style game. And as we gradually transition back to life outside four walls, we say ditch the tracksuits and sweatsuits — but pump up your back to work wardrobe with this groovy print. 

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Du Juan, September 2020 cover

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