It’s here! It’s finally here. Jisoo, Rosé, Jennie and Lisa are back with new music as their label, YG Entertainment released a teaser poster for the group’s brand new single in lieu of their album release this year. “BLACKPINK has finished recording more than 10 new songs and has completed production for their first studio album,” YG Entertainment stated in May. The talent agency also detailed a three-step promotional release programme to drive hype and excitement for BLACKPINK’s new album, which is slated for September this year.
The single is set to premiere right around the corner on 26 June. That’s right, time to begin the countdown!
For fans of K-pop girl group BLACKPINK, the road to new music and content from their favourite idols has been a long and tumultuous one.
Many on the outside might be surprised to find out the first K-pop girl group to ever headline Coachella (one of the world’s biggest music festivals), do not have a full studio album to their name. In fact, it is a testament to their massive star power as the four-member girl group has amassed global recognition with just two EPs and seven singles to their name.
Their last title track, Kill This Love was released in April 2019 and was a global hit, peaking at 41 on the Billboard Hot 100 chart. A huge feat for any k-pop act! Plus it has been my part of my daily cardio routine since the song was added on Nintendo Switch’s Just Dance.
However, that single is over a year old and in the realm of K-pop, such a long drought without new music or projects is almost unheard of. Especially for a group as successful as BLACKPINK, managed by one of the biggest talent agencies, YG Entertainment. Due to the sheer amount of idol groups making their debut, most K-pop groups have multiple comebacks in a year in order to grow their fandom and maintain exposure. So it’s safe to say that BLINKs are starved for some new content right now.
It is also said that Rosé, Jisoo and Lisa will be making their solo debut after the promotions of their upcoming album, with Rosé kickstarting it. Looking at how successful Jennie’s solo single turned out, it’s only natural that the other three members would follow suit and build on their own individual brand.
Their comeback is already off to a great start with the group featuring in the track, “Sour Candy” in Lady Gaga‘s new album, Chromatica. This isn’t their only collaboration with a prominent US artist. They had previously collaborated with Dua Lipa on the hit single, “Kiss and Make Up” back in 2018.
After more than a year of rescheduling, postponement and “Ddu-Du Ddu-Du” remixes, we finally see the light at the end of the tunnel. We can’t wait!