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Burberry Is All-In On The Monogram Trend With Their New Summer Collection

Burberry Is All-In On The Monogram Trend With Their New Summer Collection

Burberry, TB Summer Collection
Burberry TB Summer Monogram Collection
Burberry TB Summer Monogram Collection
Burberry TB Summer Monogram Collection
Burberry TB Summer Monogram Collection +10
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The house of Burberry is often associated with classic trenches and British refinement. Now, the luxury fashion house is exploring new territories and demographics with Chief Creative Officer Riccardo Tisci, helming the ship. You can certainly see this shift in Tisci’s collections for the brand and most recently the TB Summer Monogram collection that was recently launched.

The multi-dimensional campaign that features images shot and modelled by Kendall Jenner also debuts a promotional video that is entirely created with CGI technology. The collection itself is all about streetwear that summer trends that are favourites among the young fashion set. Think bodysuits, bucket hats and of course, monograms galore.

Logo-mania is going strong in 2020 with many fashion brands debuting new iterations of their classic monograms. Here, Tisci reimagines his own Thomas Burberry monogram, characterised by bold interlocking TB initials in vibrant summer colours. The monogram used in this collection is also larger in scale compared to the one that debut in 2018, weaving cobalt blue and orange accents into an eye-catching pattern. Of course with beige and black offerings for those who prefer something a little more neutral.

Burberry also teased a brand new multiplayer game called B Surf that will go along with the TB Summer Monogram collection. Yes, you read that right, a multiplayer game! Though B Surf hasn’t been officially launched, we’ve been given a little sneak peak and it looks freaking adorable. Check it out below:

See Also
Louis Vuitton Spring/Summer 2021

B Surf
Photo: Courtesy of Burberry
B Surf
Photo: Courtesy of Burberry

Burberry’s TB Summer Monogram collection is available in selected Burberry stores globally including Burberry The Shoppes at Marina Bay Sands and ION Orchard, and online from 1 July. Check out the gallery at the top of this article for our top picks from the collection as well as prices.


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