The global pandemic has hit almost every sector, and the fashion industry is no exception. With borders closed, both local and international fashion events have halted to a stop. This has caused fashion brands to rethink how they have approached fashion, expanding on digital strategies to reach the masses. While places such as New York and London have decided to forgo fashion week in the wake of the ongoing Coronavirus pandemic, Paris has decided to go ahead with fashion week, starting with haute couture.
As to how the shows will look like (ie. safe-distancing measures, precautions), we shall have to wait and see. You too can catch the haute couture shows from the comfort of your home.
Christian Dior kicks things off tonight, 2:30PM (Paris time) or 8:30pm (SG time). Tune in for your front row seat!