It’s full steam ahead for Maria Grazia Chiuri‘s Dior. After experimenting with miniature gowns to present the Parisian fashion house’s haute couture collection this year, Dior is moving quickly to their commercial release of their Cruise 2021 collection which will be held in the Piazza del Duomo in Lecce, a historic city in Italy. Details of the format of the upcoming show is shrouded in mystery as some outlets claimed that it will be a runway show with no physical audience while others said that it will be more of a fashion presentation.
Either way, we’re excited! The Covid-19 pandemic has certainly pushed luxury brands to embraced the digital realm like they have never before with Gucci recently unveiling their Epilogue collection in an epic 12-hour livestream. Beyond just the clothes, we are curious to see what Dior has up their sleeves in this digital showcase of their new Cruise collection, happening tonight.
Last year, Chiuri delivered a Morrocan inspired Cruise collection with decadent and beautifully embroidered pieces in earthy tones. Who knows what she has in store for fans of the maison this time?
To find out, tune in 8:45pm Paris time or approximately 2:45am SG time tonight for the big reveal.