Update: Fenty Skin have finally spilled the tea on what the starting line up will be for the game-changing skincare brand.
In the theme of keeping things simple, Fenty Skin will be launching with a 3-step skincare routine which will include the staples you need to get Rihanna’s glow:
- Total Cleans’r Remove-It-All Cleanser – US$25
- Fat Water Pore-Refining Toner Serum – US$28
- Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen – US$35
The founder explained her goal behind the brand in a teaser video: ‘I’m a woman of colour and I have a lot of sensitivity in a lot of areas on my face so, I get really picky with products and a lot of the time I get scared and cautious. I wanted to a product that just worked, more than anything’.
Rihanna isn’t messing around with the ingredients either. The cleanser, designed to breakdown make-up, oil and dirt all without drying the skin, is oil-free and noncomedogenic, formulated to avoid blocking pores for those fellow congested skin guys and gals.
Even better, Fenty Skin’s eco credentials are solid. The moisturiser-SPF-hybrid is not only coral reef friendly (aka doesn’t contain oxybenzone or octinoxate) and refillable to cut down on plastic wastage, but it’s also got a slight pink tint to it, to avoid a white cast on darker skin tones and is designed to have zero flashback and avoid pilling under your foundation.
As the skincare brand said: ‘Ya better wear sunscreen every damn day!’ – we couldn’t agree more and now we’ve got no excuse.
With the launch being just 3 sleeps away, we’re setting our alarms now in preparation.
Update, 23 July: The queen of hype, if anyone can tease out a launch on Instagram it’s Rihanna. After finally confirming our hopes earlier this month that her debut skincare line, Fenty Skin, is dropping on 31 July, Ri has gone full speed ahead with the launch campaign.
Her first act as ruler of our skincare routines? Revealing a seriously major Fenty Skin photo campaign starring a host of her A-list pals, including the singer’s rumoured beau A$AP Rocky.
The sunkissed photoshoot shows everyone from model Jazzelle aka Ugly Worldwide to Lil Nas bathing themselves in sunshine (or maybe that’s just Rihanna’s natural glow) and reclining next to a lake. Fittingly, all of them are sporting perfect complexions, a result of using Fenty Skin products, no doubt.
Speaking on the launch of her gender neutral skincare brand, the entrepreneur said, ‘I’ve been working on @fentyskin for over 2 years, perfecting formulas and creating packaging that is kind to our planet!! Formulas that work, and work well with makeup!!! Everything starts with the foundation that is your skin and we all know how obsessed I am with beautiful, healthy skin- so whether you want to wear makeup, or no makeup at all, there’s always glowing skin underneath.’
Touting itself as ‘The new culture of skincare’ and a brand ‘for everyone’, Fenty Skin might just be the refreshingly fluid beauty brand 2020 needed. Packaged up in understated lavender and the signature minimal Fenty font, here’s hoping the quality we’ve come to know from Fenty Beauty has transcended to skincare as well.
Watch this space for specific product updates.
Original, 7 July: The rumours are true. Fenty Skin is coming for your beauty cabinet! After dabbling into skincare with lip balm, lip scrub, and blotting paper, Rihanna announced in the latest issue of British Vogue that she is diving into the skincare game with Fenty Skin―with a launch sooner than you think.
“Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide,” RiRi told the outlet.
Rihanna’s announcement confirms the speculation that the sister brand was in the works after a trademark with the name was filed in March 2019 with the United States Trademark and Patent Office as reported by Page Six.
According to the trademark, Fenty Skin will cover, “medicated and non-medicated skin care preparations and soaps, body care kits comprising non-medicated body care preparations, and skincare product accessories.” It will not include “color cosmetics, perfume, and other fragrance-only products.”
Although there is not an official launch date for Fenty Skin, we do have an idea of the first products that will drop. The brand trademarked names for five non-medicated skin preparations in September 2019 and earlier this month. All with the signature clever Fenty Beauty product names.
- Buff Ryder
- Instant Reset
- Fat Water
- Flash Nap
- Hydra Vizor
When Fenty Beauty launched back in 2017, it changed the game with 40 foundation shades soon becoming the industry gold standard. Rihanna’s beauty line has always championed inclusivity and diversity, so we can only expect the skincare launch to do the same. The only question remains is: What product will you cop first?