fbpx
Now Reading
The Altruistic Hip-Hop Artist: Yung Raja On Honesty In The Age Of Social Media

The Altruistic Hip-Hop Artist: Yung Raja On Honesty In The Age Of Social Media

Yung Raja, August 2020 Cover Story

I used to second guess whether what I’m sharing is needed, whether it’s relatable, or important. But nowadays, I realised that we’re all human beings; we all have emotions, we all go through stuff, and there’s a lot of us in this world. I’m sure that whatever our problem is, no matter how unique and how difficult we think it is, there will be people who can learn from our experiences, and understanding that really helped me be honest and authentic with how I approach what I want to post. Because then, why else would I want to be an artist, right? 

I’ve had a lot of [IG] direct messages from people from various parts of the world asking me about this and that — stuff that I previously had no idea about that is going on around the world. And I started to understand that it is important to be in the know, even if it is not something that is happening in Singapore. That will keep us on the same page as the rest of the world, and that gives you leverage to know what to speak on. It’s important to know what you resonate with and what you want to educate the people that are following you.

Yung Raja, August 2020 Cover Story
Coat, $4,050, trousers, $1,200, and sneakers, $970, by GUCCI. B.zero1 Rock rose gold earrings with black ceramic, $3,290, B.zero1 Rock yellow gold necklace with diamonds, $7,950, B.zero1 Rock rose gold necklace with black ceramic, $4,070, and B.zero1 Rock yellow gold ring with diamonds, $10,050, by BVLGARI. Sunglasses, $453, by GENTLE MONSTER Photo: Joel Low

Completely staying away from it and not saying anything shouldn’t be the way because we are very fortunate people; we get to do what we love and a lot of people are looking at us daily, which could be used for something good.

I have eight nephews and nieces. Having so many kids around me made me feel a lot closer to children, and I can’t wait to have children of my own. We used to visit my dad’s hometown in South India once a year since I was a child, and it’s a village with a lot of poor families struggling. Having all these kids in my family, and seeing those kids over there suffering made me feel very fortunate to live in a place that allows me to have three meals a day. This realisation came when I was a teenager, but I never did anything about it. 

Shirt, $1,850, by FENDI. B.zero1 Rock rose gold earrings with black ceramic, $3,290, B.zero1 Rock yellow gold necklace with diamonds, $7,950, B.zero1 Rock yellow gold ring with diamonds, $10,050, and B.zero 1 Rock rose gold ring with black ceramic, $3,120, by BVLGARI

About two years ago, I started donating meals on this app called Share A Meal, funded by the UN World Food Programme. You get to donate a meal for 99 cents. I thought that was very interesting and I’ve been doing that on that app ever since, and I’ve been actively looking for other areas where I could be of service. Once I do, I hope to keep it as personal as I can. Because when it comes to your actions, whether you share it or not, the fact that you helped somebody remains. I don’t want to post it and for anybody to think that I’m trying to make myself look like I’m some humanitarian online. 

See Also
Female Politicians

There will be people who can learn from our experiences, and understanding that really helped me be honest and authentic with how I approach what I want to post.

Yung Raja

It shouldn’t be about the person that is helping, it should be about the people that we are helping, you know? Social media could very easily change the topic from them to us, so I try my best to not speak about things that might come across as self-serving. I would like to quietly make my moves and help as many people as I can, and make it as impactful as I can — within my power and my reach. That’s the biggest goal of mine as I grow as an artist.”

Pick up a copy of ELLE Singapore’s August 2020 issue out now on select newsstands and bookstores. Check out a sneak preview of our latest issue here.


© 2020 ELLE MAGAZINE. ALL RIGHTS RESERVED.