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The Uninhibited Style Savant: Yoyo Cao On Confidence, Influencers And Positivity

The Uninhibited Style Savant: Yoyo Cao On Confidence, Influencers And Positivity

Yoyo Cao, August 2020 Cover Story

People have always looked at me as someone who can dress well and style herself really well. I’m not a person who is 100 percent confident in front of the camera, especially if it’s a live video. But I guess to me, everything is a challenge, and I will challenge myself in an area that I’m not good at. 

Yoyo Cao, August 2020 Cover Story
Jacket, $11,650, skirt, $3,790, and choker, $1,690, by CHANEL. Ear cuffs and rings, Yoyo’s own. Photo: Joel Low

That’s why I started doing Instagram Lives with my friends. At the same time, it’s also to have conversations and catch up with those who live around the world, and in the process educate people around us. There were some topics that were fun, like dressing up with Irene Kim, and some that were more serious, like talking about the future of the fashion industry, which I’ve never spoken about — at least not on that level. I’ve learnt something from every Live that I do, and I want my followers to take away something after watching them too, whether they learn more about dressing up, or about being in the industry. 

I think through this, people have discovered a different side of me. I’m engaging them immediately on the platform, and so I think we kind of grew closer and our relationship grew deeper. I’m very glad that I had a lot of students asking very legitimate questions, such as, ‘What do I study if I want to become a merchandiser?’ ‘What internship should I do?’ I’m really glad that I can answer those questions, and I feel the responsibility to share more with them, and to educate them more. 

Dress, $9,600, boots, $2,450, and earring, $1,300, by FENDI

Influencers have a platform and especially with a big following, you need to make good use of it to educate people on things that they might not be educated on at that point in time. But at the same time, we are also learning; it’s not that we’re 100 percent sure what we’re doing is right. For me, it’s about taking baby steps to educate myself to make good use of the platform that I have. A lot of people thought that I would stop doing these Live sessions after the circuit breaker, but no, I want to continue this interaction with my audience. 

Whatever it is that I’m doing — with Instagram, with my brand, or my website — I definitely want it to be something positive, because I believe you should use your platform to spread positivity. There’s enough negativity with the pandemic and everything that’s going on around the world, so I just want people to have fun, and grow together with me.”

See Also
Princess Eugenie, Royal Wedding

I’ve learnt something from every Live that I do, and I want my followers to take away something after watching them too, whether they learn more about dressing up, or about being in the industry.

Yoyo Cao

Pick up a copy of ELLE Singapore’s August 2020 issue out now on select newsstands and bookstores. Check out a sneak preview of our latest issue here.


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