We’ve come full circle with our September issue, as we celebrate ELLE Singapore’s first anniversary since our relaunch last September. We revamped it to be a woman’s magazine first, more than anything else — to lend a global perspective, to give a voice to women and provide the latest updates on trends in fashion, beauty, jewellery and watches. But more importantly, with our Perspective section, we wanted to function as a platform for successful, influential women to share not just their triumphant narratives but also the struggles, challenges and trying times they went through to get to where they are. Often, we also lend our own voices to certain topics that we have personal experience of — because at the end of the day, we don’t want to just inspire you; we also want you to know that you’re not alone.
Looking back where we started, a lot has changed. Who would have thought we would learn so much in just one year? We get to understand what you guys like to see and read (thanks for reaching out to us via IG, please keep it coming!) and cater to that. Things like flexibility, adaptability and versatility at work have also been highlighted due to the pandemic. In fact, the last few issues have pushed us beyond our comfort zones. Whether it’s working together as a team remotely or co-ordinating a shoot far from where we are, we’re forced to be more creative and more tech savvy in one way or the other.
Most of the FW’20 collection will only hit the stores towards the later part of September, but your planning starts here with our cover star, Chinese model and actress Du Juan who shows off some of our favourite FW’20 looks.
Has the way we shopped changed? Absolutely. So much retail has shifted online, with a proliferation of delivery options, while brick-and-mortar stores are limiting the numbers of customers and increasing cleaning frequencies. Maybe this means that shopping will now be a more leisurely, thoughtful and considered experience, giving consumers more time to think and make a discerning choice.
Grab your copy of ELLE Singapore’s September 2020 issue, out on select newsstands and bookstores today.