Last night, American fashion and accessories label, Coach debut their Spring 2021 collection with a virtual presentation titled Coach Forever. Most notably, Coach has tapped on their star-studded Coach Family to model their new designs rather than go for the usual model-route. Each image was shot remotely in collaboration with Juergen Teller, spotlighting the new collection as well as recontextualised key pieces from Coach’s Fall 2020 collection.
It was truly a celebrity filled affair with a diverse array of talents; American rapper Megan Thee Stallion, legendary supermodel Kate Moss, American actor Cole Sprouse, “it” model Kaia Gerber and so many more rocked each look in their respective personal style.
This season, Creative Director of Coach, Stuart Vevers also had an environmental emphasis in the messaging of this presentation. The brand drew attention to its long-standing strength in leathergoods and making pieces that stand the test of time. Vevers highlighted the importance of shopping vintage in a sustainable and environmentally-friendly lifestyle, before showcasing archival pieces from past collections.
Here, we picked our favourite looks from Coach Forever: