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Why This Dry Skin Friendly Powder Is The Ultimate Makeup Game-changer

Why This Dry Skin Friendly Powder Is The Ultimate Makeup Game-changer

By Terry Hyaluronic Hydra-Pressed Powder

When they say you can’t put a checklist on love… they probably weren’t referring to the brimming sense of satisfaction you get with a perfect face powder that checks all the boxes.

Like your daily morning coffee order, a good face powder is one that should hit the right spots, so you leave home looking and feeling your best. Ideally, the best one will lightly mattify skin without taking away radiance, doesn’t look cake-y or clumpy, lends skin a gentle soft-blur effect. It won’t dry the skin out, melts right in, and feels silky smooth on the skin, while buttery and satiny to the touch. Is that too much to ask? We don’t think so.

After all, your face powder of choice serves as the finishing touch to your makeup, so as much as possible, you’d wanna strive for perfection.

Those in-the-know would know what we mean when we pledge allegiance to the right powder that works not only for our skin type, but lifestyle too. It isn’t rocket science, but finding “The One” does take multiple trials and errors, which can occasionally lead to heartbreak. As industry insiders though, we’re here to take some of the legwork away from you — for those who’ve yet to bend the knee, perhaps we’d take this chance to introduce the new By Terry Hyaluronic Pressed-Hydra Powder.

Photo: Courtesy of By Terry

If the name sounds familiar, that means you’re probably acquainted with the OG Hyaluronic Pressed-Hydra Powder that comes in a loose powder form. It’s a hydrating powder — as oxymoronic as that sounds — a powder that has hyaluronic acid infused so as to keep skin hydrated and plump throughout the day.

The pressed version of the powder (launches today!) boasts the the same properties as its cousin: soft, non-drying, blurs pores, and sets makeup with an invisible, undetectable matte finish. All of that goodness is skilfully pressed into a nifty compact for on-the-go touch-ups, without losing the lightness and silkiness of the original.

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Terry always had an eye for making AMAZING products 👏 Not just in the way they LOOK but also in what they CAN DO 🙌 Back when she was in the laboratory she asked to see what pure lyophilised hyaluronic acid looked like… what she found, she never expected 👀 She discovered an ULTRA FINE white powder that was INVISIBLE on the skin✨ This got her thinking… why not use this to make the PERFECT FACE POWDER 💗 Then the HYALURONIC ACID RANGE was born 🙌 Its key function? Maintaining moisture for your skin by preventing the evaporation of water 💧 Keeping your skin fully hydrated whilst maintaining a smoother and firmer look, is just one of the many benefits of our hyaluronic range ✨💗 📸: @fromsandyxo Terry a toujours eu l'œil pour fabriquer des produits INCROYABLES 👏 Non seulement dans leur apparence, mais aussi dans ce qu'ils contiennent 🙌 À l'époque où Terry était au laboratoire, elle a demandé à voir à quoi ressemblait l'acide hyaluronique lyophilisé pur… ce qu'elle a trouvé, franchement elle ne s'y attendait pas 👀 Terry a découvert une poudre blanche ULTRA FINE qui était INVISIBLE sur la peau ✨ Cela l'a amenée à réfléchir … pourquoi ne pas l'utiliser pour créer la POUDRE VISAGE PARFAITE 💗 Puis la GAMME ACIDE HYALURONIQUE est née 🙌 Sa fonction clé? Maintenir l'hydratation de votre peau en empêchant l'évaporation de l'eau 💧 Garder votre peau parfaitement hydratée tout en conservant un aspect plus lisse et plus ferme est un des nombreux avantages de notre gamme hyaluronique ✨💗 📸: @fromsandyxo

A post shared by BY TERRY: Skincare + Makeup (@byterryofficial) on

In the formula, mica pearls grips the skin evenly so that makeup is set seamlessly to last all day; no fear of it looking patchy, or bunching up. Then the spherical powders get to work — diffusing light for a lit-from-within glow on the skin, while ensuring a blurred veil across the complexion. Use the supplied powder puff for a more concentrated application on the oilier areas of the face, and a large fluffy brush for the rest of the skin.

It’s as we say, ladies — if the men don’t fit the criteria, go for the makeup.


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