Do you want to be the very best Pokémon trainer out there? Then, save the date on 13 October because Longchamp is collaborating with The Pokémon Company to drop a new collection. While The Pokémon Company has done collaborations with many streetwear brands including GCDS and Adidas, this is the first time the company has teamed up with a luxury brand to release a slew of new products. Likewise, this is also Longchamp’s first foray in partnering with an entertainment and gaming company to re-interpret its classic Le Pliage and is also part of the brand’s repositioning effort towards becoming a lifestyle brand.
This new collection features Longchamp’s famous Le Pliage and the iconic Pokémon Pikachu. For those who grew up with Pokémon, this is the chance to relive your favourite childhood memories — now with Pickachu cheering by your side as you scale to the top (in whatever you do).
You can expect to see different bag styles from this collection including the original tote, a backpack, crossbody and a mini tote version. Coming in four electrifying variations, there’s bound to be one that speaks to you. Anchoring the design is Pikachu, where the mascot is either zipping about the canvas or embossed on the leather body of the bags. Standouts from this collection is the Le Pliage in black canvas where Pikachu is adorably designed with a jockey helmet to pay homage to the house’s emblem.
Plus for all you Pokémon GO fans out there, Longchamp is also releasing an avatar backpack accessory item that’s available on the Pokémon GO shop between 2 to 8 October.
Longchamp x Pokémon Le Pliage bag available at all Longchamp boutiques in Singapore from October 13.