Best things are in store when two of the biggest universes and their fandoms unite. Yes, that’s correct; Marvel and SM Entertainment have officially joined hands and announced their continuing collaboration with SuperM last Friday.
Also dubbed as the Avengers of K-pop, SuperM consists of members of some of the most popular K-pop acts under SME – Taemin from SHINee, EXO’s Baekhyun and Kai, NCT 127’s Taeyong and Mark, and Ten and Lucas from WayV. On September 25, SuperM released their first full-length album “Super One” along with the music video for the title track “One (Monster & Infinity)”. The same day they announced exclusive drop for the dual SuperM X Marvel merchandise collaboration.
The unique merchandise features members of SuperM in their Marvel avatar and includes apparel, tote bags, hats, accessories, luggage stickers and special album packages available exclusively for pre-order on SuperM’s official store. This collab marks the launch for further future SuperM X Marvel cobranded content, product and live fan experiences.
“Marvel has proven itself as a highly influential lifestyle brand with fans who are inspired by the world’s most empowered characters and stories. Working with SM Entertainment authentically expands the Marvel Universe of products into K-Pop culture in a cool, original way, since the SuperM members are Marvel fans themselves.” Paul Gitter, Senior Vice President, Marvel Licensing, explained in a statement last Friday.
Head over to SuperM’s official store to shop their merch and keep an eye out for more!