Rihanna has always been lauded for the amount of inclusivity and representation in her shows. The same happened with the latest Savage x Fenty lingerie fashion show which went viral yet again for celebrating all sizes, diversity and sexuality. Like Plus-size male models for a lingerie show, doesn’t always happen right?
But the same show missed the mark with the entire Muslim community with the use of a song that sampled Islamic Hadith verses. The track “Doom” by London based artist Coucou Chloe samples a Hadith verse which Muslims use as a sacred guidance text. The hadith in Islam refers to the sayings of the Prophet Muhammad that deals with judgement day and is considered as sacred as the Quran. The use of this sacred text in a lingerie show did not sit well with fans who heavily criticised the business and music mogul over its use.
However, Rihanna and Coucou Chloe both took to their socials to apologize for it on Tuesday. In her apology, Rihanna posted “I’d like to thank the Muslim community for pointing out a huge oversight that was unintentionally offensive in our savage x fenty show. I would more importantly like to apologize to you for this honest, yet careless mistake. We understand that we have hurt many of our Muslim brothers and sisters, and i’m incredibly disheartened by this! I do not play with any kind of disrespect toward God or any religion and therefore the use of the song in our project was completely irresponsible! Moving forward we will make sure nothing like this ever happens again. Thank you for your forgiveness and understanding, Rih.”
Coucou Chloe also tweeted that she wasn’t aware that the sample used texts from Islamic Hadith and further added, “I take full responsibility for the fact I did not research these words properly and want to thank those of you who have taken the time to explain this to me. We have been in the process of having the song urgently removed from all streaming platforms.”
The whole incident points out to how often the fashion industry misuses and appropriates Islam and other religions and cultures. It serves as a reminder for the industry to be more mindful in a way that is respectful and inclusive in a way that goes beyond just colour and sizes.