Another on the road to global domination! If it wasn’t clear before, let this latest news be the proof that it’s the year for BLACKPINK’s Lisa.
In a power move, MAC announced Lisa (Lalisa Manobal) as its latest new Global Brand Ambassador today. This after she was recently announced to be luxury fashion house, Celine’s global ambassador. Starting this October, Lisa will be the face behind MAC’s key collections, campaigns and innovative projects as the brand’s new global spokesperson.
We all know Lisa, as the K-pop powerhouse that she is, not just for her incredible performances but also her impeccable style file. Given the reputation of being one of the leading beauty brands globally, MAC’s collaboration with Lisa seems only fair as both have a strong global influence in pop culture around the world. “LISA’s unparalleled talent and bold, fashion-forward style make her the perfect match for MAC,” said Drew Elliott, Senior Vice President and Global Creative Director for MAC Cosmetics.
The 23-year-old non-Korean rapper and dancer from BLACKPINK, one of the most successful female K-pop groups in the world, Lisa is also the most followed K-pop idol on Instagram with more than 40 million followers. Now that LISA has entered the global beauty dominion, it’ll be exciting to see what the trendsetter brings on the table with this collaboration.
“I have always been a big fan of MAC! I like how the brand turns makeup into a form of self-expression which always gives me great confidence on stage,” LISA commented on her big reveal. “Together with MAC, I am excited to invite and empower more audiences as we both have individuality and diversity at our core.”