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Mango Emphasises The Importance Of Timelessness With Its New Urban Essentials Campaign

Mango Emphasises The Importance Of Timelessness With Its New Urban Essentials Campaign

Mango, Urban Essentials Campaign

If there is one thing the year 2020 has forced us to do, it’s to shift our perspectives on their heads and relook every aspect of our lives. The fashion industry was no exception, undergoing massive changes in all aspects from representation to prioritising sustainability above pure profit. There is a sense of going back to basics plus, with many of us, staying home due to the pandemic, practicality is now in the forefront of our minds. How are these garments serving us? Or as Marie Kondo would say, do they spark joy?

Echoing these burgeoning sentiments is Spanish fashion retailer, Mango‘s new Urban Essentials campaign starring familiar faces — Kaya Wilkins, Oumie Jammeh and Kit Butler. The collection can be summed up in two words: Modern Classics, as Mango presents an array of wardrobe staples such as blazers, tops and sweaters in higher quality fabrics, thus increasing the “mileage” of these pieces beyond just the current season. Perfect for anyone who is working on a capsule wardrobe — a popular practice of editing your wardrobe down to your favourite or most worn clothes that fit your lifestyle and body right now, remixing them regularly, and shopping less often and more intentionally. The key to creating an effective capsule wardrobe are longevity and timelessness, which are both emphasised in Mango’s Urban Essentials collection.

We’re highlighting some fashion mantras to take note of when shopping for a perennial wardrobe that will last and last and last…

Cutting It Clean

Mango, Urban Essentials Campaign
Photo: Courtesy of Mango

When you are building your timeless wardrobe, it’s important to not just look at your desired colour colour palette and personal style but more importantly the silhouette and shape of the garment. Pieces that tend to stand the test of time are those that are simple yet effective with clean lines, adding to an overall effortless vibe.

Let’s look at jeans, for instance. Waists go up and down and popular fits yo-yo back and forth, from super skinny to baggy and loose. However, if you have a pair of straight cut denim pants that fits great, it’s likely to never go out of style.

Stick To Solids

Mango, Urban Essentials Campaign
Photo: Courtesy of Mango

Prints are so definitive of the time period they were designed in. And we’re not talking about Hence, picking pieces in solid colours is the easiest way to increase the versatility of your wardrobe. Whether you decide to go for a single, tonal look or to mix and match with a little colour-blocking, everyday styling is so much breezier.

To mix things up, play around with fabric textures to give your day-to-day looks added dimension and interest. For example, if your go-to is a tee and jeans combo, switch things up with a pair of corduroy pants or even a pair of leather ones, even if they are in the same colour. The contrast of textures always adds an air of finesse into a look, regardless of how simple the combination may be.

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The Inbetweeners

Mango, Urban Essentials Campaign
Photo: Courtesy of Mango

When it comes to fashion styling 101, one of the first lessons we learn is the power of layering and how this simple act can elevate even the most basic pieces of clothing to the next level. Take a white collared button down and instead of wearing it on its own, layer a knit vest over it for a smart-casual look. A turtleneck top is going to be the MVP of your wardrobe in this case simply because of the countless of ways you can incorporate it into any look, and immediately make your #ootd appear so much more polished.

While some in Singapore might shrug off this tip, considering our tropical climate, keep in mind that layered pieces are easy to take off and on. Furthermore, in air-conditioned environments, simple layering (ie. a top plus lightweight outerwear) is going to be a life-saver.

Below is our edit of some of the key pieces from Mango‘s Urban Essentials collection that would make great building blocks for your capsule wardrobe.

ELLE’s Edit


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