It seems like a hot minute since the new and improved Ivy Park’s unveiling back in February – 2020 has gone fast. In true Beyonce style, the singer has said ‘this is the first time in life I’ve been so still’, but she’s been busy nonetheless, designing and shooting Drip 2 of her Ivy Park x Adidas collab.
No doubt the singer/actor/mother/entrepreneur feels added pressure to deliver since parting ways with Sir Philip Green (Ivy Park was originally a Topshop partnership) and acquiring total ownership of the athleisurewear brand. We’re not a bit sad about the split, tbh, because Beyonce’s come through with something bigger and better.
Drip 2, which lands today, is a far cry from the graphic black and white bodysuits you saw all over Instagram in 2016. Back then, Beyonce was riding, or rather anticipating, the wave of a new athleisurewear trend that has since become a lifestyle. Fast forward four years and throw in the current WFH (and working out from home) sitch, and the new Ivy Park drop has never felt more timely.
Beyonce started drip-feeding (the riffs never end) the new collection on her grid yesterday, giving us a peak of some fierce campaign images captioned ‘DRIP 2 October 30 #ThisIsMyPark’. The hashtag is bound to catch on. Beyonce explains its meaning in her campaign videos, asking fans: ‘Where is your beast mode? What drives you? Where do your dreams lie? What is your motivation? The answer is, you guessed it, “your park”’.
If you’re eye rolling at all the motivational messaging fashion collections seem to bring these days, rest assured Beyonce is not just all talk. She’s followed through with diverse sizing (XXXS-4X), inclusive casting and fresh-faced models, including herself, sans the dramatic re-touching *insert Beyonce Flaws and All lyrics here*.
Oh, and there’s a gender-neutral section, too, unencumbered by heteronormative colour schemes – aka there’s plenty of pink. There’s also powder blue, forest green, highlighter yellow and camel. While these unisex designs keep things classic with baggy ‘90s-inspired sweats Queen B would have definitely worn in her Destiny’s Child days, the womenswear collection is a little more directional.
It’s built on a strong foundation of all your gymwear essentials: cycling shorts, medium-impact sports bras, gym leggings, socks, trainers. But then Beyonce takes the concept of athleisure beyond the yummy mummy brunching sphere with mesh trench coats, techy 3D knitted cat and bodysuits, cut-out jersey dresses, belt bags, bucket hats and, our personal favourite, a tailored tracksuit complete with notch lapels and wide-leg pants.
There are shoes, too, a first for Ivy Park: Adidas signatures reimagined and fitted with lace-and hook fastening so you can clip them to your bag (very old skl high school, and we’re into it).
Adidas obsessives, if this is all sounding a bit fashun for you, hear us out: each piece is super functional, made from high-performance, sweat-wicking mesh, shell and knit fabrics, then finished with comfortable drawstring toggles and elasticated waistbands. They can be styled solo as ready-to-wear but look incredible as co-ordinating sportswear. The contrast trims – a splice of Adidas’ iconic three stripes and Ivy Park’s graphic typeface – are just the cherry on top.
Shop the new Ivy Park X Adidas Collection here