It’s no doubt that the influencer-model-entrepreneur is a quintessential French girl. The creative director and co-founder of Parisienne brand Rouje shares more on creativity, the perfect red lipstick and that inimitable je ne sais quoi quality.
A DAY IN A LIFE OF A GIRL BOSS BEGINS… with me getting up early to indulge in me-time before starting work. I also do yoga twice a week, and I try to take a morning off a day in the week to visit exhibitions and new places. When you’re in a creative job, you need to change your routine now and then to keep your mind fresh.
ROUJE BEAUTÉ REPRESENTS… essential beauty products for the everyday woman. We always keep in mind to create colours that can work for everybody, and adapt to every look.
MY FRENCH GIRL BEAUTY ROUTINE IS… taking a shower, putting on moisturiser, and dabbing lipstick on the lips and cheeks. I only take five minutes to get ready.
CREATIVITY IS… instinctive. Ideas come from everything around me. One has to be curious about everything — chance meeting, travel, different cultures, art, cinema, music and literature. You have to keep nourishing your imagination. I’m lucky to be living in Paris, as the city offers so much culture and diversity.
MY MOTHER TAUGHT ME TO… to use sunscreen with SPF50 daily to protect your skin from harmful ultraviolet rays. And to never tan between 12pm and 4pm.
TO GET THAT FRENCH JE NE SAIS QUOI EFFECT… less is more. I believe that this myth about Parisian women comes foremost from the city itself, as Paris is so beautiful as it has this magic to it. Truth be told, women here are not more stylish than women anywhere else. You can find a sense of elegance everywhere.
THE BEAUTY TIPS I DO ON THE DAILY… first, apply lipstick with your finger for a blurred, just- bitten effect on the lips. If you have straight hair like me, spray some water on and let it air-dry, to get natural waves.
MY PERSONAL STYLE MANTRA IS… never be too sophisticated. I like to look very natural.
IF I HAD TO PICK A FAVOURITE RED LIPSTICK… it’s the shade Louise from the our new Le Stylo range. The true red shade is named after my sister.
I FEEL MY PRETTIEST DURING… summer, when I’m on vacation, basking in the scent of sea salt and fresh air. Or when I’m in the eyes of my partner.
What Jeanne Uses Daily
This is Damas’ favourite red from her new lipstick pen collection, a neutral red that fits every skintone. It has a powder-matte texture that’s easily blended out with fingers.
A multi-purpose palette with creamy powders that can be applied on the lips, cheeks and eyelids. They set matte, and gives the iconic Jeanne Damas soft-blur effect. Comes in two variations.
The serum-oil by the Parisian facialist Joëlle Ciocco was developed to soothe sensitive and inflamed skin. Damas claims that this “melts in makeup” and uses it on her face, neck and décolletage.
With its rich line-up of anti-ageing ingredients, the creamy mask offers intense hydration and a visible plumping effect to the skin.
Regardless of the weather, sunscreen is a must. This one as a creamy, velvety texture that sinks into the skin instantly.