Over the years, we’ve witnessed how technology has been increasingly applied within the fashion industry: traversing the frontiers of apparel design, transforming the retail landscape and creating a more personalised online shopping experience. All of this notwithstanding, designing a fashion edit that is sustainable and offers the option of personalisation accordingly to individual needs is now entirely possible. And YOOX shows you just how that is done.
Staying true to the brand’s pledge to sustainability, 8 by YOOX’s SS20 collection advocates for responsible consumerism by leveraging on data insights generated through technology and sourcing materials worldwide based on their strong heritage.
The result? An extensive line of easy-to-wear casual and modern essentials for both men and women in a variety of geometric prints and floral patterns, layered over dark neutral tones that lighten as the collection progresses.
The line also features deep, wholesome pockets that we think are absolutely sexy. We’ll never understand why faux pockets were ever a thing, but here’s hoping that they stay a relic of the past. Real talk: we accept the pockets we think we deserve.
Complementing this versatile wardrobe are unexpected bold chromatic highlights from their leather accessories and footwear, featuring ultra-feminine stilettos to unisex espadrilles and sandals that allow you to switch up your look according to your personality, style identity or mood that day.
Available in soft and lightweight materials such as suede, jersey and silk designed to bring comfort while still enhancing and complimenting body shapes of all sizes. Need we say more?
8 by YOOX’s SS20 collection goes live in separate drops throughout the season and is available online. Prices to be confirmed.