In the spirit of the lush paradise of her Fall/Winter 2019/20 runway, Givenchy’s Artistic Director Clare Waight Keller debuted the Eden bag as the brand’s new statement bag. Paired with long coats, structured blazers, sheer tights, and checked skirts, the Eden bag evokes temptation and desire through a mysterious alchemy of bold graphics, sinuous lines and exotic finishes.
The bag is the quintessence of versatility, with different shapes and styles — small and medium styles with removable and interchangeable straps to cross-body pouches with adjustable chain straps — that lets its wearer transition from day looks to night ones quicker than you can say, “Happy Hour Martinis”.
Handcrafted in Italy, the Eden bag features an original construction technique based on a square body and beveled edges. Savvy details include delicate geometric stitching reprising the house’s signature ‘V’ shape – an echo of the GV bag and a reference to Givenchy’s couture necklines; contrasting top-stitching, the discreet lustre of a hand-placed aubergine lining, a choice of straps for the medium model and the emblematic 2-G clasp in a soft gold finish.
And who better to make a statement with Givenchy’s new statement bag than Grammy Award-winning pop sensation Ariana Grande. The campaign images and short film — #Arivenchy — were shot by Craig McDean who called the image style “the Givenchy sitting” as an ode to Hubert de Givenchy and revealed by Grande on social media with the caption, “honoured to be your girl and wear these looooks @givenchyofficial ☁️☁️☁️ happy campaign reveal day. can’t wait for everybody to see all of the photos.”
It is Grande’s overall message and image of female empowerment that makes this partnership is perfect. “I am so proud to be the new face of Givenchy,” Grande says. “I love this clothing and the confidence and joy it brings to the people wearing it. Not only is the clothing timeless and beautiful, but I’m proud to work with a brand that makes people feel celebrated for who they are, and unapologetic about whatever they want to be.”