If you’re a Browhaus regular, you would probably have noticed a few additions to their outlets — mysterious white, waist-high machines standing by the side of the treatment beds. While the majority of us usually pop by Browhaus to get our brows tweezed and threaded, this new machine doesn’t do brows. Instead, it fixes dark eye circles, crow’s feet, and saggy eye bags. This comes as Browhaus’ debut venture into medi-spa services—in other words, the homegrown beauty chain no longer wants to only be known merely for brows. They want a bigger pie of the local skincare market.
The “Plasma Eye Lift” treatment was first introduced to regulars earlier in April as a pilot test. This month, the treatment was officially publicised and included in their services menu.
So, what is it?
It’s a non-invasive treatment—meaning no needles, no punctures into the skin—that promises to lift the delicate skin around the eye, reduce fine lines and wrinkles, and fade those stubborn dark eye circles. Basically, a machine generates plasma—a bout of ionised air in layman terms—and through a wand connected to the machine, its emitted at a tiny spot on the skin.
“But, what happens in the skin?” I asked the senior therapist, Tiffany Lee, as she prepared for the treatment. Lee, who’s based in Browhaus’ Wheelock Place outlet, has been with the brand for four years now, and was one of the senior therapists selected to be trained for this new treatment.
“The plasma energy from the machine goes deep into your skin and helps to improve your skin,” she tried her best to articulate.
Lee’s explanation was vague but it’s easy to understand why. The concept of plasma is something that the common man like us wouldn’t come across on a quotidian basis.
Plasma is dubbed the fourth state of matter—the first three being solid, liquid, and gas (you’ll remember these from school). It’s essentially the electrons, neutrons, and protons that have come loose from atoms. In Plasma-related skincare treatments, the energy carried in the cloud of plasma is translated into heat and quickly dissipated into the superficial and deeper layers of the skin—inducing minute injuries in the inner architecture of the skin. The skin and body then naturally responds by stimulating the biological healing process.
In Browhaus’ case, the brand promises that the treatment will purify the topmost surface of the skin, encourage the middle epidermis’ absorption rate, and encourage the deepest dermis layer of the skin to be plump and firm. In the grand scheme of things, all that supposedly eases out the fine lines, wrinkles, and eye bags. That’s a huge claim to make.
It is then important to note that this is not a new treatment to the beauty landscape in Singapore—many local medi-spas and aesthetics clinics have been carrying similar treatments for a couple of years now. In the global aesthetics field, this technology stretches back to the early 2000s.
We put the brand’s claims to test. Here’s what went down:
As the receptionist checks in with your reservation, she runs through a list of mandatory questions with you—in particular, if you’ve recently been through eyebrow embroidery, botox or filler procedures around the eye area. If so, it’s recommended that you avoid the Plasma Eye Lift lest it trigger adverse reactions.
Very shortly after, your therapist will greet and usher you to the treatment cubicle. She then familiarises you with the equipment and dissects the procedure into steps. Then, the cleansing begins—removing any skincare or cosmetics products around your eye.
The treatment properly begins as the therapist runs a flat-ended wand around your eyelids and the under-eye region. While you don’t feel much from this—only the cold, hard metal plate pressing down—it’s supposed to purify and sterilise the surface of your skin.
Once it’s clean, the therapist spends the next ten minutes mapping out your eye area—measuring, and tugging at your skin to unravel the fine lines and crow’s feet before demarcating them with a pencil.
When all is done, the real deal begins. The therapist hovers a blunt-ended wand (think ballpoint pen) over the skin. As she clicks on the wand, zaps of plasma fires at the skin. For someone with normal-dry skin type, there wasn’t much pain. It felt like someone was clicking a ballpoint pen against my skin. However, my therapist, Lee, warned that individuals with sensitive skin may feel pain—something she’s observed over the past few months.
Considering how small each zap is, it does take the therapist a long time to go round the eye lid and under-eye region.
The treatment ends with an eye cream—Lee gently massages a thin layer of Browhaus’ new Wide Focus anti-aging eye cream into the skin.
She then sits you up and talks you through possible side effects in the likes of dryness, redness, and minor peeling.
Were there immediate results? Yes. Long-term results? Not so.
The treatment left my eye looking radiant, the skin plump, dewy, and hydrated. The fine lines clearly dissipated. Altogether, the eyes looked refreshed (as if I had a great night of sleep). Yet, that radiance lasted for a short two hours. Once that lapsed, the skin withered back into fine lines and sunk into its hollow again.
Then again, the brand recommends that individuals undergo a minimum of eight sessions to observe lasting results. Priced at S$600 per session (for upper and lower eyelids), it’s definitely a big hole to burn in anyone’s pocket.
Otherwise, opt for the Wide Focus Eye Cream (S$158) which comes in a grey tub and acu-point spatula reminiscent of La Mer’s Eye Concentrate. Although the texture is silky and lightweight, the formula is sure rich—more suitable for mature skin.