Soo Joo’s First…
“The first time I felt really, really truly validated was when I got a beauty contract for L’Oreal. I became the first Asian-American spokesperson back in 2013, and it was such an important experience and opportunity for me to represent Asian beauty — for a brand also that stands for loving yourself and knowing your worth. I couldn’t really ask for anything more.”
“I feel like I fall in love every day. I fall in love with the weather, the meal I ate, a jacket I saw walking down the street. I fall in love with people. The best thing about it is the little butterflies you get in your stomach.”
“I was born and raised in Seoul until I was 10 years old, and then my family moved to California. I didn’t know a word [of English], I barely knew the alphabet, and it was a completely different culture. I remember it being very difficult as I couldn’t communicate with anyone, and found it hard to make friends. I really appreciated the importance of communication through emotions — using facial expressions and the body. I started speaking English about ten months in and people were like, ‘Omg Soo Joo, you can speak!’ (laughs). It gave me the confidence to try and be fearless; to try and do anything to my fullest capabilities.”
Photographs: Russell James | Creative Direction: Jack Wang & Jumius Wong | Styling: Jenine Oh | Hair: Kyle Malone / Bryan Bantry Agency | Makeup: Chiao-Li / The Wall Group | Manicure: Mar Y Soul | Model: Soo Joo Park / Women Management | Casting: Steph Celaya | Retouching: Griffin Production | Production: Cinecela | Photo Assistants: Max Bernetz, Adhat Campos and Alex Hopkins | Digital Technician: Tina Zarbalien | Set Coordinator: Roger Dong | Styling Assistant: Alexis Ayala
This article first appeared in ELLE Singapore’s September Issue.