The Hermès house has always represented the height of luxury in fashion and leather goods. The prestige and exclusivity of the brand which was established in 1837 has remained strong till today and now, the French maison is branching out into a territory that the masses can buy into—beauty. Buzz about Hermès’ beauty line called La Beauté Hermès has enraptured beauty and fashion lovers alike. For many, this is the perfect introduction into the luxury fashion house. It encapsulates all the things we love about the brand; Meticulous attention to detail, dedication to quality of their products and opulent textures. We’ve got all the details of this highly anticipated beauty launch, read on to find out.
What are the products?
La Beauté Hermès will launch with a range of Rouge Hermès lipsticks (S$103) in two main finishes, satin and matte. with 24 shades in total. The lipsticks boast a high concentration of micronised pigments for an intense and saturated colour with a feather-light, comfortable texture, regardless of finish. The formula contains white mulberry extract to keep lips hydrated and is fragranced with a signature scent of sandalwood, arnica and angelica for a truly sensorial beauty experience.
The Rouge Hermès lipsticks are also refillable as the bullet casing is built to last. This makes for an easier repurchase if you ever ran out of a shade and it is also kinder to the environment. The collection also features a Lip Care Balm (S$103) which is formulated with a complex of hydrating ingredients and a high concentration of beeswax and candelilla wax to seal in the moisture. The balm leaves a natural, non-shiny finish, making it perfectly unisex as well as a great primer before any lip colour.
Those who prefer a gloss can opt for the Poppy Lip Shine ($103) that is packed with micro pearl particles for an ultra shiny finish. It is also lightly tinted for a healthy looking pout. The collection also contains a hand-lacquered wooden lip brush (S$120) and a lip pencil in a universal shade (S$57).
Did someone say accessories?
Naturally, Hermès has a whole set of leather accessories that go together perfectly with your Rouge Hermès. There is a chic lipstick case with a little mirror for on-the-go application, a more unique pop-up lipstick case as well as a gorgeous moon mirror with a leather cord that can be hung from your handbag. All these accessories are made of Hermès’ supple calfskin and are available in three beautiful shades.
What’s the difference?
With the beauty industry constantly churning out new releases similar in frequency and volume as fast fashion brands, Hermès Beauty is all about finding THE ONE. Just like their handbags, these lipsticks are built to last, favouring sturdy permabrass metal and limiting the use of plastic to essential elements like the interchangeable bullet refills. Hence, it is designed to be refilled indefinitely. All one needs to do is to fall in love with your ideal shade.
The Rouge Hermès lipsticks also come in the maison’s iconic orange box that many have come to covet and a small canvas pouch to protect the lipstick. This makes for an excellent introduction into luxury and the Hermès heritage.
As Jérôme Touron, Creative Director for Hermès Beauty, said, “I see this beauty ritual as an essential gesture. Simple, meticulous, everyday and precious. A gesture that is naturally in keeping with Hermès’ idea of beauty and the art of living.”
La Beauté Hermès will be available from 4 March 2020 at Hermès Singapore Liat Towers, Marina Bay Sands and Takashimaya.