Korean celebrities are setting global fashion trends with their style and influence. From Stray Kids redefining outdoor chic with Tommy Hilfiger to Winter of aespa bringing charm to Polo Ralph Lauren, and Rosé dazzling as RIMOWA's ambassador, these stars are icons both on and off the screen. Joining the league, Minji of NewJeans stuns as Chanel's first triple-category ambassador, while Ningning and Hyunjin captivate as Versace muses. Not to be outdone, Taeyong of NCT impresses with his Loewe ambassadorship, while Lee Dong-Wook continues to represent luxury beauty with La Mer and Chanel. Korean talent isn’t just entertainment—it's a global fashion phenomenon.
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Sana of Twice
One of Twice’s most popular members, Sana was named Graff’s first Japanese ambassador in 2023, and was later promoted to Asia ambassador in June 2024. The singer is also one of Prada’s most notable ambassadors in K-pop since officially joining the house in September 2023. She was recently spotted at the Prada spring/summer 2026 menswear show in Milan.
After a stint with K-beauty brand Espoir, Sana was quickly snatched up to be the new ambassador for YSL Beauty in December 2023. More recently, the singer joined athleticwear brand Alo Yoga as its newest ambassador in July 2025.
Lee Know of Stray Kids
2025 has been a massive year for K-pop boyband Stray Kids so far, with several of its members landing coveted brand partnerships in a matter of months. The latest news comes from Gucci, which named vocalist Lee Know as its latest global house ambassador in June. "Recognised for his individuality and artistic spirit, Lee Know brings a distinct energy to Gucci’s evolving narrative," said the brand.
Seungmin of Stray Kids
Another Stray Kids member to land an ambassadorship in 2025 is Seungmin, who was named Burberry's latest brand ambassador in June. The K-pop star kicked off the appointment by starring in the brand's Burberry Festival campaign. Shot in London, the campaign is a contemporary take on 1990s British festival culture and fashion.
aespa
While girl group aespa have been ambassadors for jewellery and watch brand Chopard since 2021, the quartet have recently been tapped as the face of Apple's latest campaign for the iPhone. The group kicked off the new partnership with a gritty, cinematic music video for their June 2025 single "Dirty Work", which was shot entirely on the iPhone 16 Pro.
Jang Wonyoung of IVE
As one of South Korea's brightest stars, Jang Wonyoung's longstanding ambassadorship with Miu Miu is unsurprising, to say the least. Since being appointed in 2021 at just 17, the IVE singer has embodied the house's subversive yet youthful and feminine approach to fashion to a tee. Miu Miu is far from alone in recognising the K-pop idol's striking beauty, with others like Tommy Hilfiger and New Balance being some of the latest additions to her portfolio. Beyond the fashion world, she also recently gained attention for a hilarious Jim Beam Highball advertisement, starring alongside actor Park Jeongmin.
Jennie of BLACKPINK
Perhaps the biggest fashion star in K-pop, BLACKPINK's Jennie has held a longstanding ambassadorship with Chanel—the idol was initially named a muse for Chanel Beauty Korea in early 2018, and was appointed brand ambassador later that year. Jennie has been loyal to Chanel since, most recently becoming the face of its Chanel 25 handbag campaign alongside Dua Lipa and repping the brand at the 2025 Met Gala.
Jennie has also been tapped by brands like Calvin Klein, Gentle Monster, Tamburins and more, to front their campaigns. She's even dipped her toes in fashion design, launching capsule collections with the former two. In May 2025, the singer also starred as a muse in Jean Paul Gaultier's ready-to-wear Pre-collection Fall 2025 campaign.
An Yu-jin of IVE
In March 2025, IVE leader An Yu-jin was named Lacoste's ambassador in Korea, her stylish yet sporty vibe making her a natural fit for the brand. She made her debut as Lacoste's brand ambassador that month, attending the fall/winter fashion 2025 show in France.
The singer was also appointed global ambassador for Fendi in January 2023, though it is unclear if their partnership remains active. Her latest campaign with the brand was in January 2025, for the launch of the Peekaboo Soft Bag from the Fendi Women's spring/summer 2025 collection.
Ella of MEOVV
Ella of MEOVV became one of the fastest rookie K-pop idols to land an ambassadorship in April 2024, when Miu Miu welcomed her into its ranks alongside industry heavyweights like IVE's Wonyoung and TWICE's Momo. With her playful yet feminine style, it's no wonder that the former child model fits perfectly into the brand's story.
Yeji of ITZY
ITZY leader Yeji was named the new global ambassador for Roger Vivier in February 2025. She later starred in its Summer campaign in May, in which she was portrayed wandering through Paris. "Strolling by the Seine or lingering in the glow of the setting sun, her effortless elegance and playful spirit reflect the Maison’s joie de vivre," the brand said.
Byeon Woo-seok
A model-turned-actor, it’s no wonder that Byeon Woo-seok has become a favourite amongst global brands since his breakthrough role in 2024’s Lovely Runner. In November 2024, both Prada and Cartier named him their latest global brand ambassador, and the actor has been frequenting launches and fashion shows ever since.
Apart from his forays into fashion, the actor is set to star in the live-action Netflix K-drama of hit webtoon Solo Leveling.
Bae Suzy
From second-generation K-pop heavyweight to top actress, Bae Suzy has never been without prestigious brand deals. After being named house ambassador for Celine in November 2024, the actress has been spotted at brand events and fashion shows.
In July 2025, she shared adorable snaps from a Celine dinner with fellow Korean house ambassadors V and Park Bo-gum during fashion week, sending fans of the trio into a frenzy.
TWS
Rookie boy band TWS has been making waves with their playful, boyish take on K-pop since their debut in 2024, and it seems the six-member group isn’t slowing down. In November 2024, the group became newly minted house ambassadors for Celine, joining stars like BTS’ V, Bae Suzy and Park Bo-gum.
Lim Yoona
In her nearly 20-year long career, Girls’ Generation singer and actress Lim Yoona has been a friend to brands both domestically and abroad, from Innisfree to Michael Kors, Pandora and more, earning her the title of “CF (commercial film) Queen”.
Some of her newer appointments include Valentino, which named her its latest global ambassador in October 2024, and Sulwhasoo, for which she was also tapped as global brand ambassador in February 2025.
Bang Chan of Stray Kids
Stray Kids leader Bang Chan kicked off 2025 with a new ambassadorship with Fendi, later making his first fashion week appearance for the brand at its fall/winter 2025 show in Milan in a skin-baring off-shoulder white and camel ensemble. More recently, the singer was spotted en-route to Rome for Men's fashion week in a casual, form-fitting Fendi T-shirt that showed off his physique.
Mina of Twice
Another new addition to the Fendi family is Japanese Twice member Mina, known for her elegant beauty. With her flawless complexion, the idol has also long been an ambassador for Japanese skincare brand SK-II, making frequent appearances at product launches and store openings. In August 2024, Boucheron also announced her appointment as its Japan ambassador. Just months ago, the singer was spotted at Cannes Film Festival adorned in its high jewelry.
Jin of BTS
After concluding his military service, it was only a matter of time before brands compete to appoint BTS's Jin as their brand ambassador. It was none other than Gucci that announced the exciting appointment in early August. Known for his refined sense of style, it was only fitting that Jin joined Gucci's posse of style star celebrity ambassadors.
More recently, Alo Yoga unveiled Jin as its latest global brand ambassador with a stunning pictorial, featuring the K-pop icon in a curation of his favourite casual and athletic pieces. “Partnering with Alo feels like a natural fit because they encourage a lifestyle of wellness, and creativity. It’s a perfect match for my journey," he said of the partnership
Related article: Jin Of BTS Named Gucci’s Newest Global Brand Ambassador
Danielle of NewJeans
While Danielle of NewJeans was announced as one of Omega's global brand ambassadors in December 2024, our March 2025 cover star was recently spotted at its launch for the Aqua Terra 150M watch in Kyoto, Japan alongside Ariana DeBose, Tems and more. Sporting a stylish blonde bob, the singer was the picture of elegance with an edge.
Previously, Danielle joined Burberry's global ambassador family at just 17, modelling a range of Burberry pieces including iconic trench coats, stylish outfits adorned with the classic Burberry print, and statement bags. While all members of NewJeans have been selected to represent various luxury brands, Danielle has garnered particular attention for her distinctive style and trendsetting looks, making her an ideal fit for Burberry.
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Yuqi of i-dle
2024 was a big year for Yuqi of i-dle, with both Fendi and Tory Burch tapping the Chinese K-pop star as brand ambassador. In addition to appearances at runway shows and repping both brands across South Korea and China, the singer showed her love to Fendi in April 2025 with the release of a captivating hip-hop single named after the Italian fashion house.
This year, Yuqi also starred in the campaign for Tory Burch's whimsical capsule collection with New York-based Swedish candy brand BonBon, which reimagined the brand's iconic bags and accessories in delicious new pastel shades and candy-coated finishes.
NewJeans
In September 2024, Calvin Klein tapped not just one, but all five of the K-pop sensations, Minji, Hanni, Danielle, Haerin and Hyein of NewJeans. The group is well-known for their distinct style, refreshingly youthful and bold, and typically reminiscent of the late 90s and early 2000s with lots of baggy jeans, funky hairstyles and eye-catching hues.
The Calvin Klein brand ambassadors exuded confidence as they posed in a variety of the brand's iconic pieces—from classic denim jeans and boxy jackets to simple logo tees. The campaign also showcased a multitude of ways to style the brand's classic styles with each member sporting their own unique look.
Mingyu of SEVENTEEN
In August 2024, Dior welcomed SEVENTEEN's Mingyu as its ambassador. The K-pop star has since been flaunting some of his favourite pieces such as the Dior Gravity bag on Instagram. Elsewhere, Mingyu broke the internet when he bared it all in Calvin Klein's fall 2024 campaign as brand ambassador. The sizzling campaign directed by AJ Duan and photographed by Park Jong Ha perfectly presented us with the star's dynamic personality and his effortless ability to rock some good ol' Calvins.
Hyunjin of Stray Kids
When Hyunjin of Stray Kids isn't capturing hearts on stage, he's cementing his pop star status front row at fashion shows. The 'Prince of Versace' was announced as Cartier's newest global brand ambassador in September 2024.
Karina of aespa
If there is one thing we know about aespa is that they are exceptionally versatile—Karina's personal style is no different. On stage, she sports looks that are experimental, edgy and bold, while her off-duty style is much more feminine and playful. There is no one better than Karina to embody Prada's multidimensional house code, feminine with a touch of edge.
Prada officially appointed Karina as a brand ambassador in August 2024, joining the likes of fellow Korean brand ambassadors including the likes of ENHYPEN, NCT's Jaehyun and TWICE's Sana. More recently, the aespa leader attended the house's spring/summer 2025 show in Milan Fashion Week.
Lisa of BLACKPINK
In July 2024—following months of speculation—BLACKPINK rapper Lisa was finally announced as Louis Vuitton's newest brand ambassador, joining stars like Zendaya, BTS' J-hope, Sophie Turner and more. In her first year of ambassadorship, the musician has repped the house across countless events, starring in her first Louis Vuitton campaign in January 2025 and attending her first Met Gala in a dazzling custom bodysuit.
Momo of Twice
After years of being a Miu Miu ambassador for Japan, Twice member Momo was officially recognised as a global ambassador for the brand in April 2024, and has since been amping up her attendance at fashion week. Momo has also been an ambassador for Japanese fashion brand Onitsuka Tiger since 2021, and most recently starred in the campaign for its spring/summer 2025 Yellow collection, looking radiant in the sunshine hue.
IU
IU was appointed as Estée Lauder's newest ambassador in April 2024, bringing her signature elegance and charm to the iconic beauty brand. Known for her timeless beauty and influential presence, the singer perfectly embodies Estée Lauder's values of sophistication and grace.
Mun Ka Young
Mun Ka Young was chosen as the ambassador for the luxury travel and lifestyle brand TUMI in March 2024. Known for her roles in popular dramas such as True Beauty and Find Me in Your Memory, the actress's collaboration with TUMI emphasises both functionality and elegance, appealing to consumers who value practicality and fashion. This partnership is expected to bring a fresh and stylish perspective to TUMI's offerings, enhancing its appeal to a global audience.
Related article: Mun Ka Young: TUMI’s Newest Brand Ambassador Is an Overpacker Who Values Function and Style in Equal Measure
Giselle of aespa
aespa's Giselle made her first appearance as a Loewe brand ambassador at its 2024 Fall/Winter Pre-Collection Show in Paris in March 2024, where she rubbed elbows with then-creative director Jonathan Anderson. The singer and rapper has been repping the brand ever since in magazine shoots, events and online, embodying the house's quintessential blend of modern and traditional.
More recently, Giselle starred in Loewe's Ibiza 2025 campaign alongside actors Sophie Wilde, Enzo Vogrincic and Jamie Dornan.
Stray Kids
South-Korean boy band Stray Kids made their debut as ambassadors for Tommy Hilfiger, with the "Always Together" campaign in 2024. The boy band formed by JYP Entertainment consists of eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N.
Reimagining outdoor styles for the modern customer, the fall/winter collection took its reference from the brand's rich history, deconstructing and reviving trademark designs that earned Tommy Hilfiger its success. The group also made their Met Gala debut this year, as they arrived on the red carpet with Tommy Hilfiger himself. They arrived in two looks following the dress theme "Garden of Time".
Related article: Met Gala 2024: The Best-Dressed Celebrities From Zendaya to Lana Del Rey
Ningning of aespa
Versace has proudly unveiled Ningning of aespa as their global brand ambassador in February 2024, making her the first female K-pop star to join the house. This exciting partnership underscores Ningning's growing influence in the fashion arena, blending contemporary style with Versace's luxurious aesthetic. Renowned for her daring fashion sense and magnetic charisma, Ningning embodies the essence of Versace's bold and innovative spirit. This collaboration not only highlights Versace's dedication to embracing diverse talents but also elevates Ningning's status as an international fashion icon. Joining Stray Kids’ Hyunjin, the songstress adds her unique flair to represent this prestigious Italian brand.
Lim Ji-Yeon
South Korean actress Lim Ji-Yeon was unveiled as Loewe’s latest brand ambassador in February 2024, joining Taylor Russell and Yang Mi in the brand's spring/summer 2024 campaign. The campaign presents each of them in "matching vignettes," demonstrating the diverse emotions actors must convey, with the new SS24 collection featuring prominent elements such as textural knits, draped dresses, and twisted silhouettes.
Jisoo of BLACKPINK
Often dubbed the most “pink” of the BLACKPINK members, Jisoo has held a long-standing partnership with Dior, embodying its elegant and refined femininity. Her relationship with the brand began in 2019, when Dior Beauty named her its muse. The singer later became a global ambassador of Dior in 2021, starring in advertisements like its 2024 Lady Dior campaign.
In the realm of jewelry, Jisoo also became a Cartier global brand ambassador in 2022 after previously modelling for the Pasha de Cartier in 2020. From December 2023, the singer also became a brand ambassador for Dyson, advertising its technology-led hairdryers and styling tools with her healthy, glossy locks.
Winter of aespa
aespa’s main vocalist, Winter, is renowned for her gentle features and irresistible charm, qualities that perfectly align with her role as Polo Ralph Lauren's brand ambassador. She joined labelmate Mark Lee of NCT in representing the esteemed American luxury fashion brand in November 2023.
Related article: Acne Studios SS24 Campaign Stars Rising K-Pop Group ILLIT
Rosé of BLACKPINK
Rosé from BLACKPINK joined the ranks of Lewis Hamilton and Kylian Mbappé as a global ambassador for the iconic luggage brand RIMOWA in November 2023, later attending the launch of its new seasonal collection at S-Factory in Seongsu, Seoul. In addition to RIMOWA, the K-pop star has been appointed as an ambassador for renowned brands such as Tiffany & Co., Saint Laurent, and Sulwhasoo.
Related article: RIMOWA Launches New Seasonal Collection With Brand Ambassadors Rosé and Lewis Hamilton
Dahyun of Twice
In July 2023, Twice member Dahyun became a global brand ambassador for Michael Kors, starring in campaigns for the brand. In September 2024, the singer made her runway debut walking in its spring/summer 2025 show wearing Look 42.
ENHYPEN
Shortly after they were spotted at the Prada fall/winter 2024/2025 show, the brand introduced K-pop boy band ENHYPEN as its new global brand ambassadors in June 2023, joining fellow idols like Twice’s Sana and NCT’s Jaehyun. In late 2024, the seven-member act wore custom Prada looks on the opening night of their ‘Walk The Line’ world tour.
Taeyong of NCT
Known for his unique personal style and love of fashion, Taeyong of NCT has been a long-time supporter of Loewe. His idiosyncratic style caught the eye of then-creative director Jonathan Anderson, and he was announced as a brand ambassador for Loewe back in June 2023. He later attended the brand’s Spring 2024 menswear show during Paris Fashion Week wearing a black V-neckline shirt and baggy dark jeans. Anderson shares, “With Taeyong’s many talents spanning songwriting, performing and visual creation, I’m really excited to see what this collaboration will bring.”
RM of BTS
Despite expressing his disinterest in most luxury brands, BTS leader RM was appointed the first-ever ambassador of Italian brand Bottega Veneta in March 2023. “I’ve lost interest in brands, fashion weeks and the constant change in Pantone... Bottega is different; they don’t use logos, they have a history with weaving and leather, they don’t even have Instagram. They are beyond the buzz,” he told El Pais at the time, expressing his admiration for the brand’s craftsmanship.
Jimin of BTS
In January 2023, Dior named BTS vocalist Jimin as global brand ambassador, sharing its intention to further its partnership with the idol after then-menswear director Kim Jones created stage outfits for the entire group. Known for his androgynous charm, the brand lauded Jimin for exemplifying the “timeless spirit and singularity of Dior”. The singer was recently spotted in the Dior & Lewis Hamilton capsule collection, and also attended the House's menswear show in Paris in June 2025.
The singer was also appointed ambassador of Tiffany & Co. in 2023, with former Executive Vice President of Product and Communications saying: “He embodies the energy, style and sense of modernity that epitomises Tiffany & Co.”
V of BTS
After his appointment as a Celine house ambassador in March 2023, BTS’ V soon starred in a smouldering ELLE Korea pictorial repping the brand. Despite his break from the public eye during his military service, the idol has since returned to his Celine boy duties in full swing, recently attending the Celine Printemps 2026 show in July 2025. V has also been an ambassador for Cartier since September 2023.
Jungkook of BTS
Since being appointed in March 2023, BTS’ Jungkook continued his role as brand ambassador for Calvin Klein in an early Spring 2024 campaign. Photographed by Mert Alas at Grand Central Station in New York City, Jungkook showcased a blend of stylish denim outfits that can be effortlessly dressed up or down. Before embarking on his solo career, Jungkook collaborated with various brands including Samsung, Samsonite, and Louis Vuitton alongside his bandmates.
Minji of NewJeans
Despite their rookie status, NewJeans has made a formidable impact in the luxury realm. Following Hanni's appointment as ambassador for Armani Beauty, her bandmate Minji achieved a major milestone by securing a deal with Chanel. In February 2023, Minji was named the global ambassador for the prestigious French luxury house, marking a significant first as she represents Chanel across three categories: beauty, fashion, and watches and jewellery.
As part of her collaboration, Minji graced the cover of ELLE Korea’s March 2023 issue, elegantly adorned in Chanel’s iconic tweed, further solidifying her influence and style in the fashion world.
J-hope of BTS
Following the end of BTS’ ambassadorship with Louis Vuitton, dancer and rapper J-hope returned to further his relationship with the fashion house as global brand ambassador in February 2023. Given his extensive background in street dance and hip-hop, it’s no surprise that his love for streetwear mirrors that of creative director Pharrell Williams, making him the perfect face for the current chapter of Louis Vuitton.
Park Bo-gum
In November 2022, Park Bo-gum was named a new Celine brand ambassador, making him the first male actor to earn the title. Just this year, the actor made a stop in Singapore to celebrate the opening of Celine’s ION Orchard boutique with fellow ambassador Bae Suzy.
Hanni of NewJeans
NewJeans’s Hanni has become a shining star as Gucci's brand ambassador, a role she embraced with style since her appointment in October 2022. From dazzling red carpet events to the prestigious Gucci show at the 2023 Milan Fashion Week and the captivating Fall/Winter 2024 women's fashion showcase in Milan, Hanni has graced them all with her distinctive charm.
But her allure doesn't end there. As the face of Armani Beauty, Hanni mesmerises, standing shoulder to shoulder with global luminaries like Cate Blanchett, Sydney Sweeney, Tessa Thompson, and Barbara Palvin. Her journey from rising idol to international fashion icon continues to captivate audiences worldwide.
Related article: Gucci Beauty Taps Hanni of NewJeans as its Latest Brand Ambassador
Jaehyun of NCT
Renowned for his velvety vocals and dashing good looks, NCT vocalist Jaehyun was appointed global brand ambassador of Prada in June 2022, participating in subsequent campaigns and attending its shows and launches.
Son Heung-Min
When we say celebrities, we don’t just mean actors and K-Idols—but sports stars too. The fashion world has taken a liking to Korean football star Son Heung-Min’s style and presence, especially Burberry, which appointed him brand ambassador in June 2022. Son, who plays for Tottenham Hotspur in the English Premier League, has held endorsement deals with brands such as TUMI, Cartier, Gilette, as well as Adidas which provides his football boots. In a joint Instagram post with Burberry, Son shares, “I love Burberry’s strive for imagination and innovation which has been deeply inherited in its history, which are values that I champion.”
Lee Jung-jae
Following his explosive worldwide success in Netflix’s Squid Game, veteran South Korean actor Lee Jung-jae was appointed global brand ambassador of the house in November 2021, later participating in its 2022 ‘In Character’ campaign. More recently, the actor attended the 2026 Gucci Cruise show in Florence, Italy, where he explored the brand’s storied archives.
Jung Ho-yeon
After a decade-long career as a model—since the age of 16—September 2024 cover star Jung Ho-yeon took a leap of faith and landed her first role in Squid Game as the beloved Kang Sae-byeok. The transition to acting quickly paid off, and she landed her first global brand ambassadorship with Louis Vuitton—whom she had previously modelled for—in October, just months after the series premiered. She is currently the face of Louis Vuitton's fall/winter 2025 alongside Emma Stone.
Lee Dong-Wook
Known for his flawless skin, it should come as no surprise that actor Lee Dong-Wook has snagged countless high-profile beauty campaigns. Thanks to his “luxurious image”, he was appointed as La Mer’s male brand ambassador in June 2021, and the brand remarked that “his atmosphere fits well with the brand.”
However, this is not a first time experience for the Goblin actor. In 2019, he was the first Korean star to become Chanel’s global ambassador for its first make-up collection for men, Boy de Chanel.
