You don’t just glance at a Johanna Ortiz dress and walk away—you stare intently at the bold floral prints, the frothy ruffles, and the billowy feminine silhouettes that salute Ortiz’s Colombian roots. Her designs have a way of making you feel like salsa dancing. (Her native city, Cali, is known for being the world capital of salsa.) Now the designer’s luxury dresses are coming to H&M.
Following the success of its Giambattista Valli collaboration, the retailer is dipping into uncharted waters with its first-ever collaboration with a Latin American designer. Like its previous designer collection, H&M will release Johanna Ortiz’s line in two-drops. The first, starting from December 3, consists of an exclusive four-piece drop featuring a knee-length tunic dress, longer wrap gown, and two floor-length key-hole dresses. The rest of the collection, all made from floral prints culled from Ortiz’s archive, subsequently follows in March 2020.
“The prints all come from my obsession with the flowers, the palm trees and the beautiful colours I am blessed to see out the window when I wake up at home in Cali, in my native Colombia,” Ortiz said in a statement. “The imprint of Latin America and its uniquely festive atmosphere is something that can be felt in each Johanna Ortiz design, so I’m thrilled that so many women in the world will have a little piece of Colombia in their wardrobes thanks to the Johanna Ortiz x H&M collaboration.”
Launching on 3 December 2019, the Johanna Ortiz x H&M collection will be available exclusively at H&M Orchard Building, ION Orchard, as well as online at hm.com.
This article first appeared on ELLE. Words by Nerisha Penrose, Assistant Editor at ELLE.