Taiwanese superstar, Jay Chou and leader of K-pop sensation Big Bang, G-Dragon are some of the huge names reportedly performing at an upcoming online concert to raise funds for the fight against the Coronavirus pandemic. This is a monumental moment in entertainment history as this would indicate that China has lifted its current ban on South Korean content in its media. The concert is organised by Korean-Chinese joint media platform, KVLY and Freegos Entertainment, China’s largest talent agency.
According to South Korean news outlet, Maeil Kyungjae, the China Benevolent General Association is expected to send out all the official invitations to all the major South Korean entertainment agencies by this week. This will be the first untact live stream concert to be held in such a large scale and is titled We Are The World 2020. The slogan, “Let’s Fight the Global Crisis of Coronavirus” cannot spell out their mission any clearer. Behind this unwavering message are some of the biggest names in the Chinese and South Korean music industry. Among the 10 names representing China are Jay Chou and Jacky Cheung while G-Dragon headlines the South Korean side.
Akin to the 1985 We Are The World concert to raise funds for Africa, the performances will be live streamed around the world and all through China. This is unprecedented as China is known for its heavy restriction of foreign media content, in particular from South Korea. An executive from KVLY stated,
If the Coronavirus situation slows down [in China and Korea], we expect the two countries to begin reconciliation, which was put on hold.
We will work closely with the Chinese government to engage in cultural exchange between the two countries.– KVLY
This is huge news for fans of K-pop in China as they will now be able to easily access content from their favourite South Korean artistes.
While the We Are The World 2020 charity concert is live, viewers from all over the world will be able to donate to the World Health Organisation’s Coronavirus Relief Fund and the Community Chest of Korea.
Other artistes from Singapore, Malaysia and Europe will also be joining the list of performers and play their set live from Macau. South Korean artistes are going to be broadcasting from Seoul while the Chinese artistes will perform at Shenzhen. A full list of performers have yet to released but with some of the celebrities confirmed already, we can’t wait to see who else will join this epic lineup.
Stay tuned for more details!