Spring Summer 2020. It marks the beginning of a new decade, a new era for everyone. It’s time to shake off the recesses of the 2010s and bring back something fresh to the world of fashion. Stuart Vevers managed this by utilising forgotten elements of the past and adding modern twists. Not by complete amnesia can fashion move forward but by recognising what the past had to offer and acknowledging its impact on the society at that time. Coach 1941’s Spring Summer 2020 collection felt like a festival — a raw, authentic celebration of the infinite possibilities of a new decade. Here’s the breakdown of the entire show, summarised in five highlights.
New Wave Prints
Gone are the play-safe prints that teemed the runways last season. Set against the backdrop of the High Line in Manhattan, surrounded by neon green speakers, these bright and bold prints don’t look out of the ordinary at all. Martini glasses in hues of grey were unapologetically printed on a sunny yellow knitted vest. This was paired with a duo-printed midi skirt, its back and front seemingly subdued with a simple copper pattern. But with every step, the skirt revealed the side panels coloured in an explosion of turquoise, yellow, peach and green incongruent shapes.
Each of the models made their way down the runway with one (some two!) iconic Coach archived bag slung on their shoulder or hanging from their hand. 78 archival Coach bags were authentically re-mastered, one from each of the brand’s 78 year history.
Return of the Bright Trench
Amidst the cookie-cutter brown trenches that make their appearance in the spring, Coach 1941 stood out with the bright-coloured trench coat. Coach introduced a one-piece that mimics the look of a trench made with a flowy, light material and cinched-up sleeves that’s perfect for summer. Pair it with an azure blue scarf, hot pink sandals and a bright-coloured cross body for a colour-blocking moment.
The Urbanised Prairie
Last year’s SS collection debuted a series of flowy, romantic prairie dresses that were perfect for spring. Colours were kept neutral and pure, embodying the class prairie. This SS20, the brand showcased a current take on the trendy dress, giving it a more structured silhouette and urbanised pattern. The dress is punctuated with electric blue lines and cinched at the waist with a pink skinny belt. This pop of colour fits right into the fast-paced lifestyle of the stylish modern woman.
As Coach 1941’s official face, it was no surprise that actor-producer Michael B. Jordan was present at the show. Brand ambassador Kiko Mizuhara walked the runway as well. But amidst the star-studded line up (Rickey Thompson, Zoey Deutch, Kyrie Irving), the true stand-outs were the energetic pop illustrations by Richard Bernstein printed on sweatshirts and singlets that featured icons such as Barbra Streisand, Rob Lowe and Michael J. Fox — people whom Vevers looked up to as a child.