Burberry celebrates the launch of Thomas Burberry’s Monogram Collection with a special installation at The Shoppes Marina Bay Sands, Singapore.
The pop-up explores the idea of contrast and perception and pays homage to the architecture of historic British royal buildings. It features an abstract kingdom of Monogram castles constructed with cardboard building boxes and silver and gold mirrored cubes. Monogram packing tape add to the industrialism of the setting.
The monogram was designed by Chief Creative Officer Riccardo Tisci in collaboration with British art director and graphic designer Peter Saville. During an appointment at Burberry, Riccardo discovered a selection of 20-century Thomas Burberry logo motifs in the house’s archive which inspired him to create a new house code.
Accessories and ready-to-wear pieces feature interlocking TB initials in tonal shades of Burberry beige and brown and are adorned with a distinct Monogram stripe in red, white, and black.
We visited the pop-up installation (which runs till 5 September) and chose our top picks of the collection.
Monogram Stripe Print Nylon Car Coat
An edgy twist to Burberry’s classic trench coat, the Monogram strip print nylon car coat is made with lightweight Italian-woven nylon, making it wearable even in warm temperatures.
Monogram Stripe E-canvas Sneakers
We love it when fashion collides with sustainability. These Monogram sneakers are made with environmentally conscious e-canvas that require less water and generate less CO2. It also features an embossed Burberry lettering at the heel.
Small Monogram Stripe E-canvas Cube Bag
Another classic redesigned with the Monogram print and e-canvas, the updated runway bowling bag features rolled top handles and a detachable shoulder strap.
Monogram Strip E-canvas Camera Bag
This small and compact camera bag is digitally printed with Burberry’s distinct monogram stripe. The leather cross body strap makes it easy to carry around and can fit all the essentials you need.
Visit the Thomas Burberry Monogram Collection Pop-Up at The Shoppes Marina Bay Sands, B1-103 Galleria Level, Singapore 018956.